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The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox
The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox
Henk LM Kox
This research note provides information on the Internet advertising and tracking industry: market structure, business model, targeting technologies, performance criteria, payment structures, main welfare aspects, and recent market trends.