Business Commons^™

Conflicted Positioning: Product Positioning When Market Segments Have Conflicting Risk Goals, Richard Flight

Association of Marketing Theory and Practice Proceedings 2024

ABSTRACT

In some product and service categories concern for physical risk as a result of the product or service rendered is an inherent barrier to purchase. Meanwhile, the same perceived danger attracts thrill seekers who want (or need) a sense of adventure. In this exploratory research, the question of motive for and emotions associated with learning how to fly a plane are explored. When prompted risk is cited oftentimes as both a deterrent to engage in the activity and a motive to pursue it. This presents product and brand managers with the question of how to simultaneously assuage risk-related fear …

Motivation, Learning, And The Workplace: A Study Of Community College Student Affairs Professionals And Continued Professional Learning, Joseph M. Ginese

Theses and Dissertations

Continued professional learning is a consistent focus of attention for the field of student affairs within higher education. Yet, very little research has been conducted on the factors that influence the motivation of student affairs professionals to pursue continued professional learning, especially professionals within community colleges. This study utilized a quantitative research design to examine the physical and psychological factors of the work environment that can influence a community college student affairs professional’s motivation to pursue continued professional learning. Through the theoretical lens of Lewin’s Field Theory and Eccles’ Expectancy-Value Theory, I designed a 58-item survey (N = 41) …

Career Choice Motivation For Professional Pilots, Brett Watts Ph.D., Tamilla Curtis Dba, Scott Ambrose Dba

Journal of Aviation/Aerospace Education & Research

This study identified key motivational factors of current flight training students to better understand how individuals are motivated to pursue a career in aviation. The theoretical framework used in this study was based upon self-determination theory, as originally introduced by Deci and Ryan (2000).The research approach for this study was a semi-structured interview process where students were asked eight foundational career motivation source questions and their responses were organized into career choice motivation categories. Results showed most participants became motivated to pursue a piloting career at a very young age. This early motivation was largely due to influence from third …

Personality Dynamics Turn Positive And Negative Mood Into Creativity, Ronald Bledow, Jana Kuhnel, Julius Kuhl

Research Collection Lee Kong Chian School Of Business

Introduction: Research on the link between affect and creativity rests on the assumption that creativity unfolds as a stimulus-driven response to affective states. We challenge this assumption and examine whether personality dynamics moderate the relationship of positive and negative mood with creativity.Theoretical Model: According to our model, personality dynamics that generate and maintain positive affect and down-regulate negative affect energize creativity. Based on this model, we expect high creativity in response to negative mood if people engage in self-motivation and achieve a reduction in negative mood. We further derive that individual differences in action versus state orientation moderate the within-person …