Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Business
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Asia Marketing Journal
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …
Human Resource Management (Hrm) Practices And Female Mechanical Engineer Turnover Intentions: The Mediating Role Of Social Capital, Tyrone Walston Gorrick
Human Resource Management (Hrm) Practices And Female Mechanical Engineer Turnover Intentions: The Mediating Role Of Social Capital, Tyrone Walston Gorrick
Theses and Dissertations
The objective of the present study was to investigate the effect of human resource management (HRM) practices on female mechanical engineer turnover intentions while examining the mediating role of social capital. This study drew on insights from the HRM, social capital, and turnover theories and related models in the literature to formulate a set of hypothesized relationships and predictions that HRM practices positively influence social capital and social capital negatively affects female mechanical engineers' turnover intention. Turnover remains a challenging issue for all organizations, driving the need for measures that reduce employee quit intentions and, ultimately, turnover. After all, the …
Arousing Motives Or Eliciting Stories? On The Role Of Pictures In A Picture–Story Exercise, Philipp Schäpers, Stefan Krumm, Filip Lievens, Nikola Stenzel
Arousing Motives Or Eliciting Stories? On The Role Of Pictures In A Picture–Story Exercise, Philipp Schäpers, Stefan Krumm, Filip Lievens, Nikola Stenzel
Research Collection Lee Kong Chian School Of Business
Picture–story exercises (PSE) form a popular measurement approach that has been widely used for the assessment of implicit motives. However, current theorizing offers two diverging perspectives on the role of pictures in PSEs: either to elicit stories or to arouse motives. In the current study, we tested these perspectives in an experimental design. We administered a PSE either with or without pictures. Results from N = 281 participants revealed that the experimental manipulation had a medium to large effect for the affiliation and power motive domains, but no effect for the achievement motive domain. We conclude that the herein chosen …
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Theses and Dissertations (Comprehensive)
The increasing supply of peer-reviewed marketing publications indicates that the scholarly community’s understanding of marketing phenomena has increased significantly. However, this significant increase also prevents individual scholars from gaining insight into marketing phenomena simply because the sheer number of publications make a manual review of the literature impossible. This is an important limitation mainly because the validity of knowledge development processes in marketing partially depend on the scholars’ comprehensive understanding of extant knowledge. In this dissertation, I develop a methodological process to address this limitation and enable scholars to gain insight into large samples of peer-reviewed publications. I then apply …