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Strategies For Sustaining Success In Small Businesses In Nigeria, Mina Johnson-Hart

Walden Dissertations and Doctoral Studies

Enterprise owners in Nigeria who need more entrepreneurial skills and an understanding of the business environment may need help sustaining their market share. Nigerian small business owners are concerned with the need for entrepreneurial growth strategies because it could reduce business profitability sustainability and lead to entity failure. Grounded in the entrepreneurial orientation theory, the purpose of this qualitative multiple case study was to explore strategies Nigerian small business owners implement for sustaining success beyond 5 years. The participants were three small business owners in the professional services sector who developed strategies for sustaining success beyond 5 years. Data were …