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Full-Text Articles in Business
Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi
Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi
Rosen Research Review
Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.