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Full-Text Articles in Business
Motivation And Challenges Of Homestay Owners In Uttarakhand, Kamal Joshi, Pinky Bahuguna
Motivation And Challenges Of Homestay Owners In Uttarakhand, Kamal Joshi, Pinky Bahuguna
Journal of Tourism Insights
Tourism sector is significantly important for Uttarakhand’s economy, and homestays play an imperative role in ensuring the success of the tourism industry therefore the government of Uttarakhand had come up with a homestay promotional scheme. To find out how this scheme has changed the level of motivation and challenges of the homestay owners is a pertinent question. Hence this study examines the motivation to start the homestay and the challenges experienced by homestay owners. The data were gathered through interviews with ten homestay owners and analysed using Thematic Analysis. The findings of the study reveal that motivation from Gram Pradhan …
Dynamics Of Employee Motivation And Employee Performance In Banking Sector, Muhammad Shoaib Hassan
Dynamics Of Employee Motivation And Employee Performance In Banking Sector, Muhammad Shoaib Hassan
Business Review
Employee motivation in banking has become one of the most considerable issues as every firm wants to make optimistic usage of their available human resources motivating them to achieve boosted performance. The study aimed to investigate the employee motivation dynamics in Pakistan conventional banking sector for employee performance circulating an adopted questionnaire online, considering 180 respondents as the sample size using a convenience probability sampling technique with a valid response rate of 78.89%. The findings employing SEM analysis using Smart PLS3 revealed a positive impact of employee motivation training and intrinsic rewards on the performance of bank employees. Furthermore, the …
Penerapan Program Employee Engagement Untuk Meningkatkan Motivasi Kerja Karyawan Pada Pt Abc, Shavina Ramadhani, Istiadi Soenarto
Penerapan Program Employee Engagement Untuk Meningkatkan Motivasi Kerja Karyawan Pada Pt Abc, Shavina Ramadhani, Istiadi Soenarto
Jurnal Administrasi Bisnis Terapan (JABT)
This study contains an explanation of the tasks of the human resources division in implementing the employee engagement program at PT ABC, and there are several obstacles and solutions in implementing the program, as well as shortcomings in implementing the employee engagement program at PT ABC. The purpose is to explain the implementation of employee engagement programs at PT ABC. Qualitative methods carry out this writing through observations, interview techniques, and documentation. Based on the results, the Human Resources Division implemented the program because it positively impacted the company. Implementing one of the employee engagement programs carried out through …
Applying The Extended Theory Of Planned Behaviour (Tpb) To Predict Behavioural Intention In The Context Of Transformational Tourism: A Case Of Nizamuddin Shrine, Samiha Siddiqui, Sujood ., Sheeba Hamid
Applying The Extended Theory Of Planned Behaviour (Tpb) To Predict Behavioural Intention In The Context Of Transformational Tourism: A Case Of Nizamuddin Shrine, Samiha Siddiqui, Sujood ., Sheeba Hamid
International Journal of Religious Tourism and Pilgrimage
The term ‘transformational tourism’ refers to a burgeoning subset of the travel market that goes well beyond the more established categories of just spiritual and religious tourism. This paper aims at examining tourists’ intentions to visit the Nizamuddin Shrine (Delhi) as a transformational tourism destination. The framework incorporates the constructs of the Theory of Planned Behaviour (TPB) i.e. Attitude, Subjective Norms, and Perceived Behavioural Control with an additional construct, Motivation. A Google forms online survey was employed to gather data. Structural Equation Modelling (SEM) using AMOS software was employed to test the proposed hypotheses. A sample of 388 respondents was …
How Likely Are Viewers To Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta
How Likely Are Viewers To Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta
Journal of Applied Marketing Theory
With the recent return to more advertising-generated content by entertainment providers, it again becomes important to understand what will drive consumers to view commercials. We utilize the construct of television connectedness developed by Russell, Norman, and Heckler (2004) to predict viewers’ propensity to watch television commercials. Based on data derived from a survey completed by 816 residents of the United States, we estimate a logistic regression model and find that older (35+) viewers high on connectedness are more likely to view television commercials. We further employ correspondence analysis of free-response data to uncover differences in motivations to view commercials among …