Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (7)
- Social and Behavioral Sciences (5)
- Arts and Humanities (2)
- Business and Corporate Communications (2)
- Communication (2)
-
- E-Commerce (2)
- Advertising and Promotion Management (1)
- Anthropology (1)
- Asian Studies (1)
- Business Administration, Management, and Operations (1)
- Comparative and Foreign Law (1)
- Consumer Protection Law (1)
- Data Science (1)
- East Asian Languages and Societies (1)
- Economic Theory (1)
- Economics (1)
- Entrepreneurial and Small Business Operations (1)
- Finance and Financial Management (1)
- International Law (1)
- International and Area Studies (1)
- Japanese Studies (1)
- Law (1)
- Linguistic Anthropology (1)
- Marketing Law (1)
- Other Business (1)
- Physical Sciences and Mathematics (1)
- Privacy Law (1)
- Technology and Innovation (1)
- Institution
- Publication
- Publication Type
Articles 1 - 9 of 9
Full-Text Articles in Business
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Konsumen E-Commerce Shopee Di Kota Cilegon, Dini Fajar Lestari, Jihan Nur Azizah
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Konsumen E-Commerce Shopee Di Kota Cilegon, Dini Fajar Lestari, Jihan Nur Azizah
Jurnal Administrasi Bisnis Terapan (JABT)
This research aims to determine the influence of digital marketing and brand image on purchasing decisions of Shopee e-commerce consumers in Cilegon City. This type of research is quantitative with a sample size of 100 respondents. The data collection technique used was a questionnaire. The data analysis method in this research is multiple linear regression analysis using SPSS software. The research results show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 2.613 > t-table 1.985, and a significance value of 0.010 < 0.05. The brand image variable does not have a significant effect on purchasing decisions with a t-value of 0.794 < t-table 1.985, and a significance value of 0.429 > 0.05. Furthermore, digital marketing and brand image simultaneously influence purchasing decisions …
Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell
Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell
Atlantic Marketing Journal
This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …
Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen
Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen
Finance Undergraduate Honors Theses
This paper explores my experience as an Accounting, Finance, and Recruiting Intern for a boutique staffing firm in Memphis, Tennessee during the summer and winter of 2022 and my research on the current uses and future implications of artificial intelligence in the staffing industry. Specifically, it delves into my goals for the internship, my weekly tasks during the internship, and my observations of the internship. Based on my use of artificial intelligence for email marketing during the winter portion of the internship, I research the current uses of AI in the hiring process and the potential uses for the future. …
Consumers' Perceptions Of Digital Privacy In The United States And Japan, Destiny Randle
Consumers' Perceptions Of Digital Privacy In The United States And Japan, Destiny Randle
Whittier Scholars Program
The purpose of my study is to explore the contours of contemporary consumer privacy protections derived from legislation, regulations and publicly available company policies as a way to get a better understanding of how consumer data is protected. A few examples ranging from company-based consumer protection in the United States to data breaches in Japan will be explored and examined. Finally, this paper includes a comparative survey of consumer perceptions and concerns related to personal data privacy in the U.S. and Japan. As a way to assess the degree to which digital privacy and personal data breaches have adversely influenced …
Social Media Marketing Strategies For Small Businesses: A Comprehensive Guide To Success And Growth, Isaac Deel
Social Media Marketing Strategies For Small Businesses: A Comprehensive Guide To Success And Growth, Isaac Deel
Undergraduate Honors Theses
Social Media Marketing Strategies for Small Businesses: A Comprehensive Guide to Success and Growth, explores the use of social media marketing strategies for small businesses.The purpose of this study is to identify specific strategies, techniques, and best practices for successful social media marketing. Social media has become a powerful marketing tool for businesses to promote their products and services. However, small businesses face unique challenges in the marketing landscape, including limited resources and low marketing budgets. Social media provides a low-cost, highly effective way for small businesses to reach new audiences and communicate with potential customers. With the right strategies, …
Stories Of Words, Numbers, And Communities: My Usri Research And Speak Fluent Marketing Internship Experiences, Choi Sze Leung
Stories Of Words, Numbers, And Communities: My Usri Research And Speak Fluent Marketing Internship Experiences, Choi Sze Leung
SASAH 4th Year Capstone and Other Projects: Publications
This report illustrates my experiential-learning opportunities, which took the form of two internships. In the summer of 2021, I worked as a marketing intern at Speak Fluent Speech Services, a speech clinic that provides speech and communication training for adults. Aside from designing posters for the clinic’s social-media campaigns, I also had the opportunity to write creative and professional copy and compile a campaign's key performance metrics into a marketing report. In my second internship, I was a research student in the Undergraduate Student Research Internship (USRI) program in the Anthropology department. In this internship, I conducted linguistics anthropology research …
The Emergence Of “Createch” As A Required Or Desired Skill For Digital Marketing Internships, Theresa Clarke, Jordan A. Pratt, Canessa N. Collins
The Emergence Of “Createch” As A Required Or Desired Skill For Digital Marketing Internships, Theresa Clarke, Jordan A. Pratt, Canessa N. Collins
Association of Marketing Theory and Practice Proceedings 2023
See the uploaded file for an extended abstract.
Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews
Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews
Walden Dissertations and Doctoral Studies
AbstractSmall and medium-size enterprises (SMEs) are essential to the survival of the Bahamian economy, but only 21% of SMEs are integrating social media into their marketing operations. Some SMEs are not taking advantage of the financial benefits of effectively integrating social media into business operations to avoid financial failure. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple-case study was to explore the strategies leaders of SMEs in the Bahamas use to effectively integrate social media into their business operations. The participants included six leaders of three SMEs in the Bahamas with successful experience using strategies to …
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Honors Theses and Capstones
Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …