Business Commons^™

Communication Use In Non-Profit Maternal Health, Marliatou Barry

Student Theses and Dissertations

The promotion of maternal health centrally involves a communication strategy. Effective communication aids in recognizing current issues, determining potential fixes, and persuading others to take action. Therefore, nowadays it is very difficult to dispute the significance of communication in the healthcare industry.In the early 1980s, the World Health Organization (WHO) acknowledged communication as one of the add-on strategies to be employed in promoting health as a result of its pivotal role (WHO, 1984).

This thesis project uses a case study method to explore how non-profit organizations use communication strategies to influence various stakeholders about issues of maternal health. First, a …

How To Grow My Business On Social Media, Thomas Vehige

Honors Theses

This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.

Women In Organizations: Leadership And Overcoming Biases, Madison T. Witt

Honors Thesis

This thesis will work to describe the different experiences women have in the workplace compared to men. It will discuss the biases faced: prove-it-again bias, tightrope bias, and the maternal wall bias. These play a large role in why women act as they do in the workplace as well as why they tend to experience different barriers within the corporate ladder. This research notes both gender biases facing women and the additional bias women of color face. These different experiences change how women lead companies when placed in executive positions. These leadership styles of women tend to be more welcoming …

Human Capital Advantage From Fortitude, Resilience, And Perseverance Of Minority Ceos In Stem Organizations: A Phenomenological Study, Torin Mordel Malone

Theses and Dissertations

This research study explored how the inherent lived experiences of minorities can foster the attributes of strength and stamina, collectively referred to as the fortitude, resilience, and perseverance (FRP) of minority executive-level leadership. Specifically, this research considered the lived experiences of ten minority CEOs and assessed the influence of how they lead and communicate within their organizations. The purpose of this qualitative phenomenological study was to discover if and how the attributes of FRP could distinctively serve as a human capital advantage for organizations to consider with regard to utilizing minority executive-level leadership. The implication is that the greater understanding …

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Leadership Through Effective Communication, Han Boon Kevin Lim

Dissertations and Theses Collection (Open Access)

Charismatic leadership oratory is critical in aligning the organisational vision and goals for business sustainability. This research focuses on charismatic leadership, particularly on oratory leading to charismatic perception by the audience. This research seeks to provide future leaders with a better perspective of the multigenerational workforce in an effort to customise the rhetorical process for this diverse workforce to enhance charismatic perception, thereby promoting organisational communication.

The audience in prior studies has been treated as a homogeneous unit (Clark & Greatbatch, 2011; Groß et al., 2015), without distinguishing between different generational groups and their respective receptiveness to a leadership oratory. …

Organization Or Idea: Addressing Member Recruitment And Retention Within The Southern State Pageant Delegation, Brenna Mccormick

Doctor of Education Dissertations

This study aimed to determine the cause(s) of decreased recruitment and retention within the Southern State pageant delegation. The mixed methodology explanatory sequential design was used to conduct the research. A quantitative survey was conducted first to identify perceptions of past, present, and potential members of the Southern State delegation regarding recruitment and retention practices. Based on data results from the survey, qualitative interviews were conducted. In addition, an analysis of available organizational documents was conducted in relation to the collected quantitative data. Findings suggest that recruitment and retention within the organization are declining due to a lack of a …

Strategies For Improving Performance Through Diversity And Inclusion In The Workplace, Satari Kay Durrah

Walden Dissertations and Doctoral Studies

A lack of diversity and inclusion policies can lead to the perception of exclusion in the workplace and cause some employee groups to underperform. Some hospital leaders lack strategies for developing and implementing effective diversity and inclusion policies to improve business performance. Grounded in transformation leadership theory, the purpose of this multiple case qualitative study was to explore strategies for improving performance through diversity and inclusion in the healthcare field. The participants included four leaders from hospitals located in the southeastern region of the United States. Data were collected using semistructured interviews and review of company documents. Data were analyzed …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Strategies Call Center Managers Use To Reduce Employee Turnover, Sheena R. Wheeler

Walden Dissertations and Doctoral Studies

Excessive employee turnover can disrupt an organization's efficient operational performance. Call center managers remain concerned with excessive employee turnover due to the expense of lost productivity, recruiting, and training new employees. Grounded in Herzberg’s two-factor theory of motivation, the intent of this qualitative single case study was to explore strategies call center managers use to reduce employee turnover. The participants consisted of five managers in one financial service call center in Nebraska who used successful strategies to reduce employee turnover. Data was collected using semistructured interviews and a review of the employee handbook. Four themes emerged through Yin’s 5-step process: …

Strategies Call Center Managers Use To Reduce Employee Turnover, Sheena R. Wheeler

Walden Dissertations and Doctoral Studies

Excessive employee turnover can disrupt an organization's efficient operational performance. Call center managers remain concerned with excessive employee turnover due to the expense of lost productivity, recruiting, and training new employees. Grounded in Herzberg’s two-factor theory of motivation, the intent of this qualitative single case study was to explore strategies call center managers use to reduce employee turnover. The participants consisted of five managers in one financial service call center in Nebraska who used successful strategies to reduce employee turnover. Data was collected using semistructured interviews and a review of the employee handbook. Four themes emerged through Yin’s 5-step process: …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Human Resource Managers’ Strategies To Reduce Coercive Management Practices, Lakerria Shantel Brown

Walden Dissertations and Doctoral Studies

Coercive management is a detrimental phenomenon in the health care industry that negatively impacts the organization and employees. Human resource managers in the health care industry who fail to identify and implement strategies to reduce coercive management practices experience poor employee engagement, increased voluntary turnover, and counterproductive work behavior by employees. Grounded in the leader-member exchange theory, the purpose of this qualitative multiple case study was to explore strategies human resource managers in the health care industry use to reduce coercive management practices. The participants were four human resource managers from the health care industry in Georgia who successfully developed …

Strategies Global Virtual Team Leaders Use To Improve Trust And Communication, Sarah Crandell Monday

Walden Dissertations and Doctoral Studies

Global virtual team (GVT) members’ inability to effectively build trust and communication has the potential to negatively impact organizational outcomes. Organizational leaders are concerned with team members’ inability to build trust and communication, as it is the leading cause of reduced productivity and efficiency levels within GVTs. Grounded in the social exchange theory, the purpose of this qualitative multiple case study was to explore strategies GVT leaders use to improve trust and communication among GVT members. The participants were 18 GVT business leaders from six organizations located in the Pacific Northwest of the United States. Data were collected using semistructured …