Business Commons^™

Exploring The Application Of Compassionate Leadership Behaviors In The Workplace, Tracy L. Laurie

Doctor of Education (Ed.D)

This qualitative case study answers the central research question “How are compassionate leadership behaviors encouraged and/or discouraged in the workplace?” Interviews with five individuals from one work team in an Am Law 100 law firm revealed how the compassionate leadership behaviors of integrity, accountability, presence, empathy, authenticity, and dignity (Shuck et al., 2019) were applied at work. This research explored four themes: leadership courage, growth mindset, empowerment, and coaching performance. Each theme has four subthemes further describing the data: Leadership courage: managing consistently and fairly, being transparent, communicating honestly, and taking risks; Growth mindset: working intentionally, developing others, learning continuously, …

The Effect Of Consumer-Based Authenticity On Attachment And Social Networks In Digital Context: Case Of Moroccan’S Terroir Products, Fatima E. Ouboutaib

Journal of Global Business Insights

The focus of this paper is to conceptualize and measure consumer-based authenticity as well as its effects on social networks (SN) and attachment. In addition, it explores the effect of consumer attachment. In order to address this focus, it suggests a framework for analyzing this relationship by using the Partial Least Squares Equation Modeling. This study utilizes applied quantitative research in the Moroccan context. The results showed that consumer-based authenticity represents a marketing tool that can influence purchase intention. The key contribution of this research is the feature of consumer authenticity that influences social network confidence. Consumers need to …

Being Authentic On Social Media With Generation Z, Soyombo-Erdene Ariunbold

Theses

This paper discusses the evolving landscape of social media and the significance of authenticity on social media platforms for Generation Z. It emphasizes the rise of social media platforms, shedding light on their authenticity and the profound influence they have on users' mental well-being. The paper also highlights the necessity for content creators and brands to adapt by incorporating more unpolished content on social media platforms.

The final deliverable will include a detailed survey analysis of the content authenticity on BeReal application. The findings of this study will offer valuable insights into the increasing demand for authenticity on social media …

An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner

Honors Projects

The purpose of my project was to evaluate the personal branding tactics that are used to be successful on Instagram in the fashion industry. Social media is a growing tool for influencers and brands. Since its creation in 2010, Instagram has become one of the most popular platforms, specifically for the fashion industry as it is centered around photos. This project explores how authenticity, creating a target audience, and utilizing content activities plans can impact one’s success on Instagram. Throughout the project, I used these three criteria on a fashion-oriented Instagram account to determine how these factors can impact post …

How Does The Authenticity In An Online Review Affect Its Helpfulness? A Decision Tree Induction Theory Development Approach, Rakesh Guduru, Francis K. Andoh-Baidoo, Emmanuel Ayaburi, Jerald Hughes

Information Systems Faculty Publications and Presentations

Drawing on multi-dimensionality of authenticity, this study focuses on the role of two distinct authenticities: nominal and expressive. We propose that the type of authenticity in a review will vary based on the reviews’ lexical density (word level) and breadth (sentence level). Using the decision tree induction approach, the main and interaction effects of the dimensions and forms of authenticity are examined for their effect on review helpfulness. The preliminary analysis of 470 reviews demonstrate that the lexical density form of expressive authenticity is a predominant predictor of online review helpfulness. Additionally, the effects of expressive authenticity depth, nominal authenticity …

The Role Of Aquatourism In Sustaining Maine’S Working Waterfronts, Caroline Paras, Tracy S. Michaud

Maine Policy Review

Maine tourism relies heavily on the iconic imagery of working waterfronts, including harbors bobbing with lobster boats surrounded by shingled shacks in a rainbow of buoys. Adapted from agritourism, aquatourism is an experience that engages visitors with the landscape and stories of those who fish. According to the literature on the Experience Economy, the emotions generated by such experiences can translate into sales in real time as well as behavioral intentions to purchase in the future. What role can aquatourism play in sustaining working waterfronts? Using a mixed methods approach, this research study utilizes interviews from both producers and consumers …

An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid

Electronic Theses and Dissertations

Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …

Experiencing Workplace Inclusion: Critical Incidents That Create A Sense Of Inclusion For Professional Staff In Higher Education, Katherine Penn Lampley

Antioch University Dissertations & Theses

Professional staff make up the majority of employees at colleges and universities in the United States but are rarely the focus of research in higher education. As a result, little is known about how these employees experience the workplace, creating a challenge for educational institutions working to attract, develop, and retain this essential resource. Employees who feel included in the workplace have higher performance levels and are more likely to remain with their organizations, but workplace inclusion is a complex and undertheorized psychological phenomenon. This exploratory study provides insight into the psychological experience of inclusion by examining the experiences, interactions, …