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User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian
User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian
University of South Florida (USF) M3 Publishing
Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …
Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat
Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat
University of South Florida (USF) M3 Publishing
Nowadays, where technology forms a large part of our lives, with the increase of comment sites, consumers benefit from these comment pages at the stage of purchasing decision. In this way, they get information about the destination region by reading more reviews or sharing their experiences in the social environment. Evaluations on social networking sites affect individuals’ decision-making and purchasing behaviors, as well as positively or negatively in the mentioned restaurants. Based on this situation, user comments on restaurants in Istanbul on TripAdvisor.com were analyzed in this study. For this purpose, 17921 user comments made in various languages between 01.10.2022 …