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Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard

Honors Theses and Capstones

Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. …