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Full-Text Articles in Business
A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
Honors Theses
The purpose of this research is a business analysis of Starbucks Corporation. The company is commonly known for its distinctive coffee shops and operates over 31,000 stores worldwide. Starbucks is also known for extreme brand loyalty, strong market position, high quality products, and premium service. The Company's weaknesses include expensive raw material and product costs, overcrowding in the US, and overdependence in the US market. If Starbucks positions themselves correctly, they have an opportunity to expand into new markets and establish brand loyalty across the globe, with expansion comes diversifying products which would expand their product mix and make them …
Union Pacific Strategic Audit, Maureen O'Hara
Union Pacific Strategic Audit, Maureen O'Hara
Honors Theses
Union Pacific is the largest domestic railroad in the United States, responsible for nearly all of the rail-based shipping in the 23 states making up the Western two-thirds of the country. The company provides a crucial link in the global supply chain. By utilizing internal and external analysis tools, this report seeks to understand how Union Pacific’s business model and strategies have led them to create and sustain competitive advantages against other big competitors in the transportation industry. The analysis utilizes tools such as PESTLE, Porter’s Five Forces, and SWOT analyses. Following the application of the analysis, strategic recommendations are …