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Full-Text Articles in Business
Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks
Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks
Honors Theses
This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …
Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels
Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels
Honors Theses
A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …