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Full-Text Articles in Business

Successful Innovation Strategies Of Ugandan Small And Medium Enterprises, Fidelis W. Oketch Jan 2023

Successful Innovation Strategies Of Ugandan Small And Medium Enterprises, Fidelis W. Oketch

Walden Dissertations and Doctoral Studies

Uganda’s small and medium enterprises (SMEs) face high business failure rates. Fifty percent of SMEs in Uganda fail during the first year of operations due to poor business performance stemming from the lack of innovative strategies and consistent policies for SMEs to guide their growth and development. Grounded in disruptive innovation theory, the purpose of this qualitative multiple-case study was to explore the innovation strategies leaders of SMEs in Uganda use to improve business performance. The participants included five leaders of five SMEs in Uganda with successful experience implementing innovation strategies to improve business performance. Data were collected from semistructured …


Strategies To Sustain Small Businesses In The Texas Retail Fashion Beyond 5 Years, Musa Moses Raymond Jan 2023

Strategies To Sustain Small Businesses In The Texas Retail Fashion Beyond 5 Years, Musa Moses Raymond

Walden Dissertations and Doctoral Studies

Owners of small- and medium-sized enterprises (SMEs) confront different hurdles,including difficulties with business registration, a lack of government support, and bureaucracy, thus, may require different strategies to achieve business longevity. The strategies that SME owners use to sustain their businesses past 5 years, a critical benchmark, are not fully understood, the purpose of this study was to explore strategies SME owners use to sustain their business operations beyond 5 years. The conceptual framework consisted of systems theory and the Six Sigma define, measure, analyze, improve, and control model. The participants were five SME senior-level managers at five fashion retailers in …


Small And Medium-Sized Enterprise Beauty Salon Employer Strategies Used To Improve Employee Retention, Angela Lynette Loyd Jan 2023

Small And Medium-Sized Enterprise Beauty Salon Employer Strategies Used To Improve Employee Retention, Angela Lynette Loyd

Walden Dissertations and Doctoral Studies

Retention strategies are important to beauty salon leaders as they directly affect retaining a reliable workforce. Grounded in self-determination theory, the purpose of this generic qualitative case study was to explore retention strategies used by some SME beauty salon leaders in the United States to improve employee retention. The participants were five SME beauty salon leaders who retained at least two employees for 2 consecutive years. Data were collected using semistructured interviews and company documents. The four themes from the thematic analysis were leadership, psychological needs satisfaction, motivation, and engagement. A key recommendation is to have SME beauty salon leaders …


Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews Jan 2023

Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews

Walden Dissertations and Doctoral Studies

AbstractSmall and medium-size enterprises (SMEs) are essential to the survival of the Bahamian economy, but only 21% of SMEs are integrating social media into their marketing operations. Some SMEs are not taking advantage of the financial benefits of effectively integrating social media into business operations to avoid financial failure. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple-case study was to explore the strategies leaders of SMEs in the Bahamas use to effectively integrate social media into their business operations. The participants included six leaders of three SMEs in the Bahamas with successful experience using strategies to …


Successful Innovation Strategies Of Ugandan Small And Medium Enterprises, Fidelis W. Oketch Jan 2023

Successful Innovation Strategies Of Ugandan Small And Medium Enterprises, Fidelis W. Oketch

Walden Dissertations and Doctoral Studies

Uganda’s small and medium enterprises (SMEs) face high business failure rates. Fifty percent of SMEs in Uganda fail during the first year of operations due to poor business performance stemming from the lack of innovative strategies and consistent policies for SMEs to guide their growth and development. Grounded in disruptive innovation theory, the purpose of this qualitative multiple-case study was to explore the innovation strategies leaders of SMEs in Uganda use to improve business performance. The participants included five leaders of five SMEs in Uganda with successful experience implementing innovation strategies to improve business performance. Data were collected from semistructured …