Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (2)
- Accounting (1)
- Advertising and Promotion Management (1)
- Business Administration, Management, and Operations (1)
- Communication (1)
-
- Education (1)
- Entrepreneurial and Small Business Operations (1)
- Finance and Financial Management (1)
- Information Literacy (1)
- Library and Information Science (1)
- Marketing (1)
- Medicine and Health Sciences (1)
- Physical Sciences and Mathematics (1)
- Public Relations and Advertising (1)
- Social Work (1)
- Technology and Innovation (1)
- Keyword
-
- Community empowerment (2)
- - (1)
- Appreciative inquiry (1)
- Artpreneurs (1)
- Asset-based community development (1)
-
- Bar soap product making (1)
- Capital markets (1)
- Digital marketing literacy (1)
- Digital technology (1)
- East Lombok (1)
- Financial literacy (1)
- Kembang Kuning Village (1)
- Marketing communication (1)
- Promotion strategy (1)
- Rural entrepreneurship (1)
- Source credibility theory (1)
- Theory of change (1)
- Tourism village (1)
- Trainer credibility (1)
- Training program (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Foreword From Editor - 13th Edition, Yandi Andri Yatmo
Foreword From Editor - 13th Edition, Yandi Andri Yatmo
ASEAN Journal of Community Engagement
The current AJCE edition brings together meaningful discussions of community engagement programs as ways to disseminate various skills towards better society livelihood, focusing on product-making skills, women-led soft skills for families, and marketing skills. Elaborating on these objectives, this issue consists of four research-based articles and three case-based articles. The authors of this edition come from the background of economy, chemistry, community, psychology, and education—enabling diverse understanding of skills for the community and the means of how these skills can be acquired from different knowledge backgrounds.
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
ASEAN Journal of Community Engagement
This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
ASEAN Journal of Community Engagement
Rural entrepreneurship is believed to be one of the most strategic ways to advance community empowerment that can directly lead to national economic development, by optimizing local resources, technology, and digitalization. This article elaborates on the program conducted to support the community’s economy and increase business and digital marketing literacy in Sajang Village, Sembalun, East Lombok. The program consists of bar soap products making workshop that optimizes coffee and copra as the local potential, targeted for people of productive age who are interested in establishing a home-based business. The soap manufacturing process is informed by laboratory research formulas that have …
The Artpreneurship: Innovate To Overcome The Challenge, Gabriella Hanny Kusuma, Anggreni Dian Kurniawati, Sheellyana Junaedi M. F., Theresia Diah Widiastuti
The Artpreneurship: Innovate To Overcome The Challenge, Gabriella Hanny Kusuma, Anggreni Dian Kurniawati, Sheellyana Junaedi M. F., Theresia Diah Widiastuti
ASEAN Journal of Community Engagement
This community engagement program aimed to improve the innovation of artpreneurs, a combination of artistic qualities with business sense in cultural sectors, overcoming the impact of the disruptive moment, such as the COVID-19 pandemic. This program used the Asset-Based Community Development method to explore the needs of the community. The exploration process used an appreciative inquiry approach to determine strengths, opportunities, aspirations, and results based on the inquiry from the community. This program was conducted in Ngestiharjo Village, Yogyakarta, Indonesia, as a part of the community service learning program Wiradesa conducted by the students and organized by Universitas Atma Jaya …
Source Credibility In The Community Service Of Financial Literacy For Indonesian Vocational School Students, Neneng Salmiah, Afred Suci, Rita Wiyati
Source Credibility In The Community Service Of Financial Literacy For Indonesian Vocational School Students, Neneng Salmiah, Afred Suci, Rita Wiyati
ASEAN Journal of Community Engagement
This paper examines the credibility of source persons for community service projects in improving financial literacy for vocational school students in Indonesia. Improving financial literacy among Indonesian youth is a long-term effort that requires multi- collaboration between the government, financial institutions, educational institutions, NGOs, and other stakeholders. Despite its substandard position to Singapore, Myanmar, and Malaysia, Indonesia’s financial literacy proficiency has improved significantly—one of which—after being catalyzed by the government’s cooperation with higher education institutions through community service programs. However, amid these improvements, greater attention must be given to capital markets, whose literacy level is most deficient compared to the …