Business Commons^™

Pull Strategy Marketing Public Relations Pt Gramedia Asri Media Dalam Menarik Perhatian Publik Terhadap Produk, Safrina Nur Samsiah, Meutia Nada Zahrany, Fathiya Amajida, Susie Perbawasari, Renata Anisa

Jurnal Administrasi Bisnis Terapan (JABT)

A company or organization requires the use of Marketing Public Relations to stimulate sales. Marketing Public Relations is designed to stimulate purchases and provide satisfaction to consumers through the communication of reliable product or service information and through impressions that relate the company and its products according to consumers' needs, wants, concerns, and interests. The purpose of this study is to obtain an overview of the implementation of the Marketing Public Relations strategy to attract public attention to product excellence. This research methodology uses a qualitative descriptiveresearch method. The data collection method used was interviews with the company's Sales Superintendent, …

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Komunikasi Korporat merupakan salah satu instrumen penting suatu perusahaan dalam upaya untuk berdiri di depan masyarakat dan pasar. Karena peran komunikasi korporat yang penting dalam menjaga erat reputasi dan identitas atau branding suatu perusahaan, sangat disayangkan apabila peran tersebut tidak dikembangkan untuk menjadi aset dalam operasi pemasaran suatu perusahaan. Akan tetapi sebelum suatu perusahaan menjalankan praktik pemasaran, pembentukan branding merupakan salah satu kegiatan yang penting bagi suatu perusahaan untuk menunjukan identitas mereka di depan masyarakat. Pembentukan branding merupakan salah satu tanggung jawab komunikasi korporat untuk menjadi aset pemasaran dan sales.

Penelitian ini bertujuan untuk mengetahui fungsi komunikasi korporat dalam membentuk …

Arsip Dan Informasi Publik, Ratih Surtikanti, Susi Haryanti

Jurnal Sosial Humaniora Terapan

This article discusses the influence of public information services sourced from archives managed by archivists through the Information and Documentation Management Officer (PPID) and the application of legislation to individuals/organizations that require public information according to the classification of information disclosure. This article can contribute to improving information services to the public in the context of implementing bureaucratic reforms to the public. These laws used in the article also ensure that the community actively participates in public bodies' management and supervision processes. The research method of this article uses literature studies on archive management and public information services as well …