Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The Praxis Of Professional Communication In Simulated Business: Psu Capstone Analysis, Molly Daniels
The Praxis Of Professional Communication In Simulated Business: Psu Capstone Analysis, Molly Daniels
University Honors Theses
"Let knowledge serve the city" serves not only as Portland State University's motto but also as the guiding intent of the Business Administration capstone program to assist local companies in the city of Portland. This review covers the experience of my participation in the program including the use of education and challenges. While the experience recorded within is atypical due to the unforeseen closure of the participating client, effective communication studies with clients and other students remain pressing. This entailed examining the quantitative and qualitative needs of a hybrid coffee shop and event space and whether changing to a larger …
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont
University Honors Theses
In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …