Business Commons^™

Customer-Based Brand Equity And Customer Behavioral Intention: Evidence From Insurance Service, Elaheh Bakhshizadeh, Hossein Aliasghari

Research outputs 2022 to 2026

Objectives: Brands as effective tools and the most valuable intangible assets of companies are widely applied to change customer behavioral intentions. Creating brands with high positions in customers' minds which can offer great value to them and affect their decision-making processes and purchase intentions is companies' priority. This study examines the effects of customer-based brand equity and its dimensions comprising brand awareness, brand association, perceived quality, and brand loyalty (Aaker's model) on customer repurchase intention through customer perceived value in the light of signalling theory. Method: These relationships are investigated on a sample of Iranian life insureds (267 customers) in …

Public Procurement For Innovation Through Supplier Firms' Sustainability Lens: A Systematic Review And Research Agenda, Peter Adjei-Bamfo, Hadrian Geri Djajadikerta, Ferry Jie, Kerry Brown, Reza Kiani Mavi

Research outputs 2022 to 2026

Public sector purchasing processes are gaining increasing prominence as a demand-side innovation tool for addressing national sustainability challenges. Accordingly, there has been growing research attention to this topic. Prior studies suggest three key rationales that underlie the use of public sector procurement to drive innovation: (i) the buyer–user rationale (for creating new needs); (ii) the market/system failure rationale (for improving suppliers' capacity to innovate); and (iii) the public services rationale (for improving public services). However, operational activities at the upstream supply chain affecting the sustainable innovation capacities of supplier firms appear to be under-researched in the public procurement for innovation …

The Relationship Between Responsible Financial Behaviours And Financial Wellbeing: The Case Of Buy-Now-Pay-Later, Robert Powell, Anh Do, Denise Gengatharen, Jaime Yong, Rasiah Gengatharen

Research outputs 2022 to 2026

Buy-now-pay-later (BNPL) in Australia is a rapidly growing payment innovation. Regulators and consumer groups have expressed concerns at the financial risks posed by BNPL. As BNPL is not regulated under consumer credit law, financial regulator and consumer groups have recommended that BNPL users adopt a range of responsible financial behaviours for their financial wellbeing. This study, using a survey of BNPL users and structural equation modelling, shows a link between most of these recommended financially responsible behaviours and financial wellbeing and that the financial behaviours of younger users (aged under 25) place them at greater risk of reduced financial wellbeing.

Canine Cognitive Dysfunction Syndrome And Pet Tourism, Jun Wen, Fangli Hu, Joshua Aston

Research outputs 2022 to 2026

Highlights:

• Introduces canine cognitive dysfunction syndrome into the tourism literature

• Describes the nexus between canine cognitive dysfunction syndrome and pet tourism

• Highlights travel-related benefits for aging pets

• Discusses the need to consider travel a non-pharmacological intervention for pets

• Presents an interdisciplinary discussion to develop this niche market