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Full-Text Articles in Business
Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen
Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen
The Journal of Extension
This study seeks to identify visitor priorities for and perceptions of operational attributes at U-pick farms. Using a survey of farm visitors in the Rochester/Finger Lakes region, we applied importance-performance analysis to identify priorities, and the repositioning framework to create strategies for addressing them. Our results indicate that U-pick visitors generally perceive high levels of service quality, especially on attributes that they perceive as most important. Priorities for improvement include produce-related factors (price and availability of specific varieties) and visit logistics (information to plan a visit). Real, psychological, and associative repositioning strategies for Extension professionals and U-pick operators are discussed.
The Role Of Aquatourism In Sustaining Maine’S Working Waterfronts, Caroline Paras, Tracy S. Michaud
The Role Of Aquatourism In Sustaining Maine’S Working Waterfronts, Caroline Paras, Tracy S. Michaud
Maine Policy Review
Maine tourism relies heavily on the iconic imagery of working waterfronts, including harbors bobbing with lobster boats surrounded by shingled shacks in a rainbow of buoys. Adapted from agritourism, aquatourism is an experience that engages visitors with the landscape and stories of those who fish. According to the literature on the Experience Economy, the emotions generated by such experiences can translate into sales in real time as well as behavioral intentions to purchase in the future. What role can aquatourism play in sustaining working waterfronts? Using a mixed methods approach, this research study utilizes interviews from both producers and consumers …