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The Influence Of Premium Finished Paper Packaging On Consumer Behavior, Sahil Bhayani

All Theses

Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive “premium,” they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes …