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Essays On Sales Force Turnover And Job Satisfaction, Hossein Hashemi Bahramani
Essays On Sales Force Turnover And Job Satisfaction, Hossein Hashemi Bahramani
Doctoral Dissertations
Salespeople are among the most valuable resources of a firm. The salesperson’s roles in value realization includes translating a firm’s offerings into financial and relational rewards, co-creating value with customers, and forming and maintaining business relationships. Thus, retaining salespeople and enhancing their job satisfaction are among the top priorities of managers and the focus of this dissertation. This dissertation presents three essays in sales management. Essay 1 provides a quantitative synthesis of turnover literature using meta-analytical methods. Using 129 samples of 36,436 salespeople, this study conceptualizes the antecedents of salesperson turnover into 30 unique groups and presents a bivariate meta-analysis …
Essays On Salesperson’S Motivation And Job Satisfaction-Performance, Claire H. Cha
Essays On Salesperson’S Motivation And Job Satisfaction-Performance, Claire H. Cha
Doctoral Dissertations
Salesforces are important to firms as they drive a significant part of the firm’s brand, financial, and relational performance. Salesforce performance, job satisfaction, and motivation have remained key topics of interest to practitioners as well as researchers (Hansen & Levin, 2016; Pullins, 2001; Williams & Plouffe, 2007). This dissertation includes three essays. Essay 1 aims to address a lingering question theoretically and managerially. What is the relationship between satisfaction and performance? That question is assessed with a unique longitudinal simultaneous design to test four leading hypotheses of the causal relationship between salespeople’s job satisfaction and performance. The study’s design addresses …
Investigation Of Privacy Within Health Marketing, Digital Activism, And International Contexts, Alec N. Slepchuk
Investigation Of Privacy Within Health Marketing, Digital Activism, And International Contexts, Alec N. Slepchuk
Doctoral Dissertations
Privacy, which has a long history of academic inquiry across multiple disciplines, is critically important to modern marketing. Advances in digital information technologies have allowed marketers to provide personalized services to consumers at the cost of their privacy. However, as new technologies increase privacy tensions across all facets of life, so does the need for situational scholarship on privacy. This dissertation uses a variety of datasets, theories, and analytical methods to examine three important privacy contexts: healthcare (industry), activists (actors), and countries (nations). Essay 1 draws on justice theory to examine the role of fairness in consumers’ decision to use …
Improving Customer Experience Throughout The Customer Journey In The Big Data Era, Mohammad Saljoughian
Improving Customer Experience Throughout The Customer Journey In The Big Data Era, Mohammad Saljoughian
Doctoral Dissertations
My PhD dissertation focuses on how firms should adapt their strategies to improve customer engagement throughout customer journey. My first paper examines firm-customer conversations on social media. Many firms struggle with how to craft their messages in conversations with customers on social media, and the lack of guidance for interacting with customers is among the top social media challenges reported by firms. The problem is compounded by the fact that these conversations take place in different, simultaneous threads, each of which potentially requiring a different approach. This paper studies how firms can adapt their responses in individual social media conversations …