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Articles 1 - 5 of 5
Full-Text Articles in Business
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen
Journal of Motorsport Culture & History
This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.
The development of motor racing from the 1960s onwards as a safer sport in which …
Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller
Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller
Journal of Motorsport Culture & History
No abstract provided.
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean
Journal of Motorsport Culture & History
No abstract provided.
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Honors Theses and Capstones
Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …
The Search For Value For New England Skiers, Colin J. Liebert
The Search For Value For New England Skiers, Colin J. Liebert
Honors Theses and Capstones
No abstract provided.