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Full-Text Articles in Business

Evidence-Based Managerial Decision-Making With Machine Learning: The Case Of Bayesian Inference In Aviation Incidents, Aaron Glassman, Burak Cankaya, Kazim Topuz, Dursun Delen May 2023

Evidence-Based Managerial Decision-Making With Machine Learning: The Case Of Bayesian Inference In Aviation Incidents, Aaron Glassman, Burak Cankaya, Kazim Topuz, Dursun Delen

Publications

Understanding the factors behind aviation incidents is essential, not only because of the lethality of the accidents but also the incidents’ direct and indirect economic impact. Even minor incidents trigger significant economic damage and create disruptions to aviation operations. It is crucial to investigate these incidents to understand the underlying reasons and hence, reduce the risk associated with physical and financial safety in a precarious industry like aviation. The findings may provide decision-makers with a causally accurate means of investigating the topic while untangling the difficulties concerning the statistical associations and causal effects. This research aims to identify the significant …


Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard Apr 2023

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …


Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman Jan 2023

Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman

Publications

Machine learning becomes truly valuable only when decision-makers begin to depend on it to optimize decisions. Instilling trust in machine learning is critical for businesses in their efforts to interpret and get insights into data, and to make their analytical choices accessible and subject to accountability. In the field of aviation, the innovative application of machine learning and analytics can facilitate an understanding of the risk of accidents and other incidents. These occur infrequently, generally in an irregular, unpredictable manner, and cause significant disruptions, and hence, they are classified as "high-impact, low-probability" (HILP) events. Aviation incident reports are inspected by …