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How Do Tourism Goal Disclosure Motivations Drive Chinese Tourists' Goal-Directed Behaviors? The Influences Of Feedback Valence, Affective Rumination, And Emotional Engagement, Lujun Su, Xiaojie Yang, Yinghua Huang

Faculty Research, Scholarly, and Creative Activity

Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tourists' affective rumination and emotional engagement. The results revealed that tourists driven by extrinsic motivations develop a stronger emotional engagement in their tourism goals and exhibit more GDBs after receiving positive feedback on their disclosed tourism goals. However, negative …