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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2022

Social media

Lindenwood University

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Full-Text Articles in Business

Creating A Social Media Marketing Strategy For A Small Business, Kaila Trowbridge May 2022

Creating A Social Media Marketing Strategy For A Small Business, Kaila Trowbridge

Theses

As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.