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A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
University of South Florida (USF) M3 Publishing
In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …