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Full-Text Articles in Business
Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama
Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama
Asia Marketing Journal
To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …
Digital Entrepreneurship: Context And Conceptualization, Kisito Futonge Nzembayie, Anthony Paul Buckley
Digital Entrepreneurship: Context And Conceptualization, Kisito Futonge Nzembayie, Anthony Paul Buckley
Books/Book Chapters
Recognizing how the lines between digital and traditional forms of entrepreneurship are blurring, this forward-thinking book combines digital technology and entrepreneurship perspectives to advance knowledge on this paradigm-shifting typology of entrepreneurship.
An Exploratory Study Of The Role And Contribution Of Absorptive Capacity Levels In The Commercialisation Of Knowledge In Knowledge Intensive Smes, Francis Martin Behan
An Exploratory Study Of The Role And Contribution Of Absorptive Capacity Levels In The Commercialisation Of Knowledge In Knowledge Intensive Smes, Francis Martin Behan
Doctoral
Absorptive Capacity (ACAP) is a construct introduced by Cohen and Leventhal in 1990 to describe the process by which an organisation recognises and absorbs new external knowledge to increase its current stock of knowledge, thereby giving it increased capability to create value for its customers, stakeholders and wider society. ACAP, as a construct, has gained widespread acceptance within academia and the construct has been further refined and developed over the last thirty years. However, the application and testing of the construct, is in practice, still in the early stages of development. The aim of this exploratory study was to investigate …