Business Commons^™

Franchising: A Microfoundational View Of Personality Relationships Towards Franchisee Financial Performance, Christopher Heath Rehkop

Theses and Dissertations

The franchisor-franchisee relationship is unique; it provides a blend of entrepreneurial spirit with the structure of an established corporation. Franchisees operate with a degree of independence, taking certain risks and managing the details of day-to-day business, yet are also obligated to follow prescribed systems and processes of the franchisor. Both parties have a vested interest in the success of this relationship. While many macro-level factors (economy, technology, and demographics) come into play for a franchise’s success, one micro-level variable that may be identified early during recruitment is the personality characteristic of the franchisee candidate. A micro-level or “microfoundations” approach addresses …

Entrepreneurial Orientation Impact On Micro And Small Enterprises In Egypt, Fayrouz Negm

Theses and Dissertations

The aim of the proposed study is to test and analyze the impact of Entrepreneurial Orientation (EO) on micro and small enterprises’ growth in Egypt, measured by three growth indicators: sales revenue, profit margin, and employment. The growth rates are measured over four periods (past three years, past year, next year, and next three years) to examine the historical and potential impact of EO on growth rates.

EO is defined as the process which organizations use to renew themselves and their markets by innovativeness, proactiveness, and risk-taking (Miller, 1983). While EO is considered one of the crucial factors in determining …