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Full-Text Articles in Business
Micro-Clustering: Bringing Innovation To Agritourism, Robin Back
Micro-Clustering: Bringing Innovation To Agritourism, Robin Back
Rosen Research Review
What’s better than simply drinking wine in a vineyard? Maybe a beautiful destination where the whole family can enjoy a day together, tasting wine, enjoying a variety of activities, and watching the kids play. Dr. Robin Back at the UCF Rosen College of Hospitality Management and his collaborators have examined a case example that presents a new business model for wine tourism—micro-clustering with diverse forms of ownership on two adjacent wine farms. The team reveals how a single South African agribusiness achieved success, and raises the possibility of other similar businesses doing the same.
A Taste For Education And Research, Susan Vernon-Devlin, Robert Seltzer
A Taste For Education And Research, Susan Vernon-Devlin, Robert Seltzer
Rosen Research Review
Pots, pans and commercial kitchen equipment are not the only things found in UCF Rosen College of Hospitality Management’s kitchen labs. A component for hospitality education and research, the college’s labs teach fourth year medical students to practice culinary medicine with a grain of salt, flip the kegs on undergraduates brewing beer, and serve as taste-and-test kitchens for restaurant brands looking to spice up a menu.