Business Commons^™

The Importance Of Teaching Personal Finance, Ryan Brewer

Honors College Theses

Personal finance is a foreign concept to many, yet it is an essential concept for all. This research project considers the impact of a personal finance course being taught in an organized, non-profit setting. A community church offers a finance course to their congregants on an annual basis that is designed to teach short- and long-term personal finance concepts to individuals and families to encourage adequate budgeting and investment practices. This specific project will evaluate the participants skillset and confidence in their financial goals before and after they are involved with the course. The data of study will be collected …

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.

The Importance Of Teaching Personal Finance, Ryan Brewer

Honors College Theses

This research project will consider the impact of a personal finance course being taught in an organized non-profit setting. A community church offers a finance course to their congregants on an annual basis that is designed to teach short- and long-term personal finance concepts to individuals and families to learn adequate budgeting and investment practices. Typically, anywhere from 5 to 15 people will sign-up for this course. This specific project will evaluate the participants skillset and confidence in their financial goals before and after they are involved with the course. The data of study will be collected from a pre- …

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Does Tax Curriculum Or Vita Participation Correlate With Improved Reg Section Cpa Exam Scores?, Sunshine Coombs, Sunshine Coombs

Honors College Theses

Abstract

Students who graduate with an accounting degree often take the Certified Public Accountant (CPA) exam to increase their earning potential and gain prestige within the accounting profession. The Regulation (REG) section of this exam exemplifies a student's knowledge in the United States’ tax filing system and makes up a quarter of the total exam. Accounting students often participate in Volunteer Income Tax Assistance (VITA) programs which may provide an avenue of preparation for the REG section of the CPA exam. This research aims to identify if there is a connection between universities that offer a VITA program and their …

Covid-19 And The Foreign Exchange Market: An Analysis Of The Pandemic’S Effect On Exchange Rates, Izabella Salim

Honors College Theses

The pandemic created by the Coronavirus (COVID-19) impacted global economies and individual lives. Millions died as a direct result of the virus. Countries found themselves caught up in a whirlwind of information and disinformation that created uncertainty within households, businesses, political factions. This study explores interactions between COVID-19 cases, political responses, and exchange rates. Foreign exchange rates serve as a proxy for global economic response to the growing number of COVID cases and political reactions and responses to the pandemic. Governmental policies can be seen as a signal of a country’s ability to prepare against the virus and protect its …

Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis

Honors College Theses

This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.

Effects Of Internet Exclusion On The City Of Detroit, Alexander G. Haddad

Honors College Theses

Introduction

The rise of Information Technology (IT) in the past 50 years has revolutionized many areas of human life and activity. Information Technology’s most obvious areas of impact are often those where they add a great and obvious value to a particular industry, and it is extremely difficult to find some aspect of life that has not changed since its inception. Some examples include the digitization of stock trading, the automation of factories and life-saving operations, and the enhanced communication and collaboration across public education, enterprise activity, and international affairs. However, what is often overlooked and understudied are the secondary …

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …

The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly

Honors College Theses

We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …

Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti

Honors College Theses

Rock music is a significant part of American culture and has always had ties to the socialization of the youth since its rise in the 1950s. Many musicians and music journalists have pushed forth the opinion that the genre is “dead” as its relevance in young adult culture has faded away in favor of different genres of mainstream music. However, rock artists have seen more success and virality in the past few years. This is primarily true through the social media platform TikTok, the largest platform of its kind with most young people as part of its userbase. The following …

Television Strategies In Digital Media: How The Tonight Show Has Transformed In The Age Of Digital Distribution, Julia Hansen

Honors College Theses

Digital Media has impacted the ways in which people consume and engage with media, and this change influences the strategies of television networks, from content style, production practices, and distribution methods. This study explores the implications of digital media in television strategies through the examination of NBC’s The Tonight Show, first through a comparative analysis of historical host, Johnny Carson, to the show's most recent host, Jimmy Fallon. This analysis found that the two hosts have contrasting personalities which cater well to the audiences of their time. Additionally, it was discovered that the programming of the show has grown more …

Natural Disasters’ Effect On Tourism Employment, Caterina Messina

Honors College Theses

Not only do natural disasters cause immediate physical damage to an area, but they often have long-lasting social and economic effects as well. Tourism is a sector of the economy that is relatively fragile and relies heavily on a stable economy. This paper attempts to capture the effect of natural disasters on the tourism industry, specifically tourism employment. This research uses panel data and focuses specifically on 7 metropolitan statistical areas in the United States between 2002-2018. Data collected from the BEA as well as SHELDUS is used in order to quantify this effect. A fixed effects model with a …

Data Privacy Regulations In The United States, China, And The European Union, Charlsey A. Kelly

Honors College Theses

This paper compares and discusses the different data privacy regulations found in the United States, China, and the European Union. It is no secret that big tech companies like Facebook and Google continuously collect data on their users. The big question is what protections and rights one has as a consumer. The answer to this question differs when you are in different parts of the world. Currently the United States does not have a federal data privacy law, China recently adopted a new data privacy law called the Personal Information Protection Law, and the European Union has a data privacy …

Using Information Systems To Help Chatham County With Dental Services, Taylor Gray

Honors College Theses

Due to the extreme lack of access to dental work in Chatham county, this consulting thesis was formed. I assisted the Chatham County Safety Net Planning Council by using information systems to help with dental assistance in the county both short and long term. This is a very important issue in the county and it has caused many issues among people without dental insurance. I helped by creating a website platform for the Chatham County Safety Net, and used data analysis to help make the event more streamlined.