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Behavioural Intention Of Investors Regarding Trading Apps In India With An Implication Of Utaut Model, Mohan Anand, V.S. Abhilash
Behavioural Intention Of Investors Regarding Trading Apps In India With An Implication Of Utaut Model, Mohan Anand, V.S. Abhilash
Management Dynamics
Behavioral intention is the prime concern while opting and using a product or service. The study is conducted to understand the investor’s behavioral intentions towards the trading app in India, using the UTAUT model. The primary data were collected using a structured questionnaire whereas, secondary data were collected from the company website, journals, and so on. The responses were collected from 395 investors which include both existing and prospective users of the app. Using SPSS, chi-square, etc., were performed to understand the significant relationship and difference between the variables in determining the behavioral intention. The study concluded the influence of …