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Ewom Platforms As Productivity Catalyzers For Travel Agencies: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui
Ewom Platforms As Productivity Catalyzers For Travel Agencies: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
The travel industry, and in particular travel agencies, face a severe challenge to increase productivity. In a fast-paced digitalization context, embracing ICTs to tackle this challenge should be part of COVID-19 recovery strategies. Electronic word of mouth (eWOM) could allow better learning processes, improve communication with customers, and serve as a remarkable diffusion channel. However, this channel is not yet fully embraced by the sector. This research, delimited to Spanish travel agencies in the period 2012-2019, applies a two-stage double bootstrap data envelopment analysis to assess whether eWOM and how firms manage eWOM, contributes to achieving higher levels of efficiency. …
Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Frest Dra.
Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Frest Dra.
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
Abstract: This study aims to measure the Nature-Based Destination Image (NBDI) of the Legal Amazon among national tourists, verifying the image successors related to satisfaction, WOM /e- WOM, recommendation and revisit. With a predominantly quantitative approach, the study presents two purification stages: 1) a group of 15 experts and 2) 151 national tourists. To test convergence and reliability, Exploratory Factor Analysis (EFA) was used, with Bartlett's sphericity and KMO and reliability by McDonald's Omega. The findings revealed that 58 variables are suitable to measure the image of the Brazilian Amazon destination, suggesting internal consistency with good convergence and reliability indexes. …