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Case Study Of Otis: Diversity, Equity, Inclusion, Belonging, And Mattering In Onboarding Practices, Caitlin Skolasky
Case Study Of Otis: Diversity, Equity, Inclusion, Belonging, And Mattering In Onboarding Practices, Caitlin Skolasky
Management Undergraduate Honors Theses
It was during the Summer of 2021 that I completed a sales internship at Otis Elevator Company in Nashville, Tennessee. Throughout this time, other interns and I conducted a project regarding the diversity, equity, inclusion, belonging and mattering (DEIBM) aspects of onboarding. After presenting ways that their company could improve the process, I wanted to dive deeper into the many different topics that this can cover for all organizations. It is important to note just how crucial the onboarding process as well as the variety of applicants that employers should understand the pain points of is when it comes to …
“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey
“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey
Management Undergraduate Honors Theses
This study investigates the impact that social media has on marketing strategies and consumer behavior. Social media has risen significantly in popularity over the past decade, and with the introduction of Social Media Influencers, brands have found a new market to promote their products. However, there is very little research conducted to show how social media users are engaging with the new marketing strategies and how it affects their purchasing behavior. This study begins by performing two case studies on brands that have successfully utilized social media to market their products: Crumbl Cookies and Chipotle Mexican Grill. This study then …
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Management Undergraduate Honors Theses
Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …