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Ceo Celebrity Status And Readability Of Financial Statements, Benjamim Eduardo
Ceo Celebrity Status And Readability Of Financial Statements, Benjamim Eduardo
2022 Awards for Excellence in Student Research and Creative Activity - Documents
The importance and influence of Chief Executive Officer’s reputation to firm value and performance has been a great subject of debate in finance. A 2015 survey by Webber Shandwick of over 1700 executives worldwide has shown that CEO reputation is a significant driver of company reputation and value. The survey showed that executives attribute 45% of their company’s reputation and 44% of company’s market value to the reputation of their CEO, on average. The external visibility of the CEO matters not only to shine a light on the company, but also as a channel through which the firm can tap …