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Exploring A Suitable Youth Football Training Model For China: From The Perspective Of Customer Engagement, Nanyan Zheng

Dissertations and Theses Collection (Open Access)

As a major sport country, China’s football is facing tricky problems of insufficient reserve players and football culture alienation. Improving the quality of youth football training not only can supplement a large number of reserve players, but also shape a sound football culture, which is a good approach to the current problems of China’s football. Based on the theory of customer engagement, this dissertation starts from the reality of Chinese youth football training, analyzes the problems existing in current youth football training in depth, and proposes that convenience, interest and empathy can improve the customer engagement of youth trainees. Outland …