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Full-Text Articles in Business

Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan Jun 2022

Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan

Business Review

This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …


Food Price Volatility And Household Welfare: A Case Study Of Major Cities Of Pakistan, Nigar Zehra, Ambreen Fatima Jun 2022

Food Price Volatility And Household Welfare: A Case Study Of Major Cities Of Pakistan, Nigar Zehra, Ambreen Fatima

Business Review

The purpose of this paper is to find the impact of food price volatility on the welfare of urban households of Pakistan. Food price volatility in monthly prices of major food commodities for main cities of Pakistan is calculated through standard deviation method. Moreover, the study adopts the methodology provided by Alkire and Foster 2007, and Alkire and Santos 2010 to develop Household Deprived Welfare Index (DWI) for major cities of Pakistan. Following Deaton 1985, the study uses pseudo panel approach. Fixed Effect technique is applied to estimate the impact of volatility on household welfare. The results generated from pseudo …


Linking Online Business Education And Academic Excellence: Outbreak Of Covid-19 Pandemic, Muhammad Rafiq, Shumaila Naz, Saif Maqbool Jan 2022

Linking Online Business Education And Academic Excellence: Outbreak Of Covid-19 Pandemic, Muhammad Rafiq, Shumaila Naz, Saif Maqbool

Business Review

The outburst of COVID-19 epidemic has enforced the higher education sector to revamp customary mode of teaching and assessing students learning. This study is a portrayal of online education and intended to critically examine how online education during COVID-19 fostered a combination of favorable and unfavorable outcomes which might disrupt and redesign academic routine process. Data were collected from professors, associate professors and rectors affiliated with higher education system through focused group discussions and semi-structured interviews. The interpretivism paradigm analysis was performed to examine the data using qualitative methodology. This study delivers a comprehensive review of enduring online education mode …


Impact Of Ceo Overconfidence On Corporate Financing Decision With Mediating Role Of Risk Perception, Amina Batool, Tahira Awan, Sumayya Chughtai Jan 2022

Impact Of Ceo Overconfidence On Corporate Financing Decision With Mediating Role Of Risk Perception, Amina Batool, Tahira Awan, Sumayya Chughtai

Business Review

The purpose of this paper is to investigate the impact of managerial (Chief Executive Officer) overconfidence on corporate financing decision with the mediating role of risk perception. This study indicates that psychological factors and biases affect the decision making of human beings including top management. The research design of this research work is causal and primary data has been used to test the results of this study. Among all the companies listed on Pakistan Stock Exchange, researchers have selected top executives of 200 companies as a sample. E-Questionnaire has been used to collect the required data through LinkedIn and other …


Does Emotional Intelligence Impact Team Performance In Construction Projects? Exploring The Mediating Role Of Trust And Moderating Role Of Work Status, Ariba Abid, Aamer Hanif, Amna Khan Jan 2022

Does Emotional Intelligence Impact Team Performance In Construction Projects? Exploring The Mediating Role Of Trust And Moderating Role Of Work Status, Ariba Abid, Aamer Hanif, Amna Khan

Business Review

Emotional intelligence (EI) is an essential part of the many types of intelligences an individual possesses. The outcome of interactions in personal life as well as within the organization depend upon how high or low the Emotional Quotient (EQ) is. Organizations, nowadays, specifically design tests for hiring people with higher EQ since the emotional intelligence of a team member leaves an impact on its performance. The major goal of this research is to investigate the relationship between emotional intelligence and team performance, as well as the impact of employee work status on these two. The research also examines the mediating …


Impact Of Covid-19 On Sectoral Stock Prices: An Event Study Based On Us Stock Market, Nasir Nadeem, Ghulam Mujtaba Kayani, Imran Abbas Jadoon Jan 2022

Impact Of Covid-19 On Sectoral Stock Prices: An Event Study Based On Us Stock Market, Nasir Nadeem, Ghulam Mujtaba Kayani, Imran Abbas Jadoon

Business Review

The impact of COVID-19 on stock prices of different United States economic sectors is examined using event study methodology. Results revealed that the first confirmed case in US on January 21, 2020 was underestimated by investors and did not disturb stock prices significantly. However, the first local transmission case on February 26, 2020 hit the stock market in the post event window. Due to this event, the stock prices of industries in energy, financials, industrials, real estate and utilities sectors declined but observed price increases in health care, information technology and telecom services industries. First “stay at home” order issued …