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Strategic Management Of A Finnish Bus Company: Challenges And Opportunities, Billy Mushi, Sajal Kabiraj, Juha Mustonen

Management Dynamics

Undoubtedly, strategic management's role has enabled businesses to attain growth, adapt to new trends, and face competition. While examining the bus transportation industry in Finland, which faces competition, we demand to know whether it will lead to a case company's success and competitive advantage by assessing its strategic management methods. Moreover, results show that the case company has gone through many challenging threats throughout its existence. However, by conducting a strategic assessment, strategic choice, and implementing other strategic management methods specified in this case study, the company can grow and compete against other bus transport services companies in Finland.