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Franchising: A Microfoundational View Of Personality Relationships Towards Franchisee Financial Performance, Christopher Heath Rehkop

Theses and Dissertations

The franchisor-franchisee relationship is unique; it provides a blend of entrepreneurial spirit with the structure of an established corporation. Franchisees operate with a degree of independence, taking certain risks and managing the details of day-to-day business, yet are also obligated to follow prescribed systems and processes of the franchisor. Both parties have a vested interest in the success of this relationship. While many macro-level factors (economy, technology, and demographics) come into play for a franchise’s success, one micro-level variable that may be identified early during recruitment is the personality characteristic of the franchisee candidate. A micro-level or “microfoundations” approach addresses …