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Articles 1 - 2 of 2
Full-Text Articles in Business
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Electronic Theses, Projects, and Dissertations
Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …
Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.