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Articles 1 - 3 of 3
Full-Text Articles in Business
Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe
Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe
Journal of Environmental Sustainability
With the spread of the Internet, e-mail has also steadily gained in relevance over the past years and decades. Especially in the form of newsletters, e-mail marketing is probably the most important channel of digital dialogue marketing today. This paper examines the carbon dioxide emissions of advertising e-mails in Germany on the basis of existing sources and compares them with the emissions caused by sending letters by post. Despite significantly lower CO2 emissions per piece compared to a letter, e-mails seem to be a much greater burden on the environment due to their practically unlimited scalability in terms of cost. …
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
Articles
This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …
The New Era Of Different Types Of Digital Marketing For Economy Growth In India, J. Kumaravadivelan
The New Era Of Different Types Of Digital Marketing For Economy Growth In India, J. Kumaravadivelan
International Review of Business and Economics
In India digital marketing team is connect with umbrella team for marketing of the product or service utilizing digital technology, primarily on the net, show advertising, and the other digital medium, however additionally as well as mobile phones. Digital marketing activities square measure search engine optimisation, computer programme marketing, content marketing, and content automation, campaign marketing, and social media marketing, social media optimisation, e-commerce marketing, show advertising, and the other of digital media, e-mail marketing , optical disks and games ,callback and on-hold mobile ring tones. Latest digital marketing trends India they are: Search and e-commerce can transcend Google to …