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Open Access. Powered by Scholars. Published by Universities.®

2019

WOM

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Full-Text Articles in Business

Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester Feb 2019

Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester

Atlantic Marketing Association Proceedings

No abstract provided.

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