Business Commons^™

Crowdfunding Challenges For New Charity Organizations, Katherine M. Lowe

Marriott Student Review

A look into the complicated and competitive world of nonprofit fundraising in the modern world. With a special emphasis on the struggles new nonprofits face in differentiating their services and attracting donors through online crowdfunding.

Hospitality Shindig Kentucky Derby Fundraising Event: Success And Challenges, Gina Fe G. Causin, Erin Keir, Shelby Walker, Victoria Wentzel, Ryan Hall

Faculty Publications

Special events such as fundraising activities are types of events that individuals typically attend to participate in the festivities and enjoy with friends, family and colleagues (Smith, Sargent, Causin & Olle, 2019; Causin & McCarthy, 2017; Causin et. al, 2010). According to Smith, et. al (2019), fundraising in higher education has been around for hundreds of years. In the early 1900’s, the driving motivator for fundraising was to provide funds for students specifically for scholarships, housing expenses, books and food. Fundraising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies …

Growth Of Community-Based Giving Days In The United States: The Landscape And Effects, Catherine Humphries Brown, Abhishek Bhati

The Foundation Review

Over the past decade, local and regional community foundations across the United States have adopted “giving days” as a means to build awareness, bolster community pride, and raise money for local nonprofit organizations. Despite the increasing prevalence of giving days, little scholarly research has empirically examined this phenomenon and its impact, particularly at the local and regional levels.

To address these gaps, this article shares the findings of a study that examined similarities and differences across communities’ giving days and sought to evaluate the extent to which those days led to more giving at the community level.

While the study …

"Next Generation" Givers: Implications For Nonprofit Engagement, Claire Lewis

Master's Projects and Capstones

The nonprofit sector is experiencing competition for resources, a decrease in donor retention, and larger donations from fewer donors. In addition, older generations are aging out. Therefore, it is critical that nonprofit leaders execute strategies to engage the Next Generation of supporters. In this project, Next Generation definitions, values, characteristics, and philanthropic habits were reviewed and analyzed through various resources and tools. Results yielded several key findings. First, definitions of the Next Generation are varied; however, they typically include Gen Y, and some or all of Gen X and Gen Z. Next Generation individuals are incredibly techsavvy, view time as …

For One Child, Zion Bereket, Xin Huang, Yitong Lin, Ruobing Pei, Rachel White, Ziyuan Li

School of Professional Studies

The entirety of this project was completed on the foundation of the three focus areas, which were identified by our client as areas of high need. The client wanted to prioritize these three areas as they believed that these three areas were the most integral to the successful achievement of their mission, as well as to the overall health and longevity of the organization.

The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin

Journal of International Technology and Information Management

This research empirically analyzes the impact of both the Web and social media on the performance of nonprofit organizations by using 100 nonprofit organizations ranked by web traction measures, including Facebook Likes and Twitter Followers. Our findings from ANOVA and non-parametric tests demonstrate that nonprofit organizations with higher web traction have greater contributions and grants than others with lower web traction. These findings suggest that the use of the Web coupled with social media promotes better, interactive (two-way) communications with the public, as well as fundraising and that nonprofit organizations that attract more supporters on the Web and social media …

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Study Of University Donor Recognition Event, April Smith, Sarah Sargent, Gina Fe G. Causin, Mary S. Olle

Faculty Publications

Festivals, fairs, conventions, ballgames, concerts and fundraising activities are types of special events that individuals typically attend to participate in the festivities and enjoy with friends, family and colleagues (Causin & McCarthy, 2017; Causin et. al, 2010). Fundraising in higher education has been around for hundreds of years. In the early 1900’s, the driving motivator for fundraising was to provide funds for students specifically for housing expenses, books and food (Cook & Lasher, 1996).

Research has shown that donors are more likely to give when their contributions are made known to the public (Sheremeta & Samek, 2017). In an effort …

Implementing Motivational Strategies To Increase Funding In Nonprofit Organizations, Laxley Washington Stephenson

Walden Dissertations and Doctoral Studies

Nonprofit organization senior leaders conduct business in an increasingly complex and competitive market environment relying on monetary donations to sustain the capacity of their organizations to meet service requirements. The purpose of this single case study was to explore the strategies that nonprofit organization senior leaders used to motivate donors to make monetary donations to their organizations. The target population of the study was 3 senior leaders of a nonprofit organization in the southeastern United States who implemented effective strategies to motivate donors to make monetary donations to their organization. The conceptual framework used for this study was self-determination theory. …

Sustainability Strategies For Nonprofit Organizations During General Economic Downturns, Lakesha T. Brown

Walden Dissertations and Doctoral Studies

Many leaders of nonprofit organizations (NPOs) lack strategies to build and maintain a financially sustainable organization to continue providing vital social services. The purpose of this single case study was to explore the financial strategies some NPO leaders used to maintain financial sustainability during general economic downturns. Five purposively selected leaders of an NPO in northwestern Indiana participated in the study. The resource dependency theory and the change management theory were the conceptual frameworks that guided the study. Data were collected from face-to-face and telephone interviews and a review of company documentation. Member checking was conducted with participants and data …