Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 30 of 32

Full-Text Articles in Business

An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan Aug 2019

An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan

Honors College Theses

Ranging from inspirational songs void of theological language to worship music imbued with overt religious messages, Contemporary Christian Music (CCM) has a long history of being ill-defined. Due to the genre’s flexible nature, many Christian artists over the years have used vague imagery and secular lyrical content to find favor among mainstream outlets. This study examined the most recent ten-year period of CCM to determine its ability to cross over into the mainstream music scene, while also assessing the impact of its lyrical content and genre on the probability of reaching such mainstream success. For the years 2008-2018, Billboard data …


Culture Inside The Firm And Its Effect On Collaboration Within The Supply Chain Industry, James Bailey Morris Jul 2019

Culture Inside The Firm And Its Effect On Collaboration Within The Supply Chain Industry, James Bailey Morris

Honors College Theses

Increasing collaboration between suppliers and buyers is a goal of every firm. Researchers have discovered multiple aspects that can affect this level of collaboration including culture. Cultures between firms have been analyzed, however no study has examined how the culture within a firm affects the firm’s collaboration. This study aims to research how the cultural dimensions of in-group collectivism and future orientation can affect firm collaboration and performance. After our analysis, the following relationships were discovered: in-group collectivism and future orientation positively affect collaboration, and collaboration positively affects the individual’s perception of organizational support.


The Practically Perfect Tale As Old As Time: A Comparative Analysis Of The Branding Of Beauty And The Beast And Mary Poppins, Cayley Plotkin May 2019

The Practically Perfect Tale As Old As Time: A Comparative Analysis Of The Branding Of Beauty And The Beast And Mary Poppins, Cayley Plotkin

Honors College Theses

The Walt Disney company and all of its heavily branded mastermind keep much of its planning and strategy under wraps from the general public. Although it has been observed amongst fans and business people how Disney markets their products and what their strategy looks like, it has not been compared between two similar projects that have followed the same strategic path. This paper will examine and compare the branding strategies of “Beauty and the Beast” and “Mary Poppins” from screen to stage and back to the screen again in hopes to better understand why one title may take in more …


Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson May 2019

Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson

Honors College Theses

This thesis surrounds the evolving topic of unionization, particularly within the performing arts industry. As trends and regulations develop that tend away from labor organization, with an increase in non-Equity professional opportunities and the enforcement and growth of legislation such as Janus vs. AFSCME and state-by-state right-to-work laws, unions such as the Actors’ Equity Association (AEA) have more reason to market themselves than ever before. This thesis aims to examine the relationship between AEA and young theatre industry entrants, aged 18-25. The study, furthermore, employs an in-depth analysis of the AEA’s social platforms, with particular focus on Instagram, Twitter and …


‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng May 2019

‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng

Honors College Theses

This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …


The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung May 2019

The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung

Honors College Theses

It is critical that we observe the expanding Asian American landscape in the context of today’s evolving music business. The purpose of this research paper is to analyze how and to what extent parental expectations, peer pressure, and levels of self-identity affect the career outcomes Asian Americans in their pursuit of music careers. The data analyzed consisted of five personal interviews, all of whom are involved in music production and/or performance. It was concluded that familial pressure impacted participants more so than peer pressure in their adolescence and self-identity became a more influential factor in adulthood. Additionally, the advancement of …


Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch May 2019

Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch

Honors College Theses

This article discusses the ways in which companies and brands project certain political affiliations to consumers. The exploitation or co-option of political or social movements in branding and advertising has been seen for decades, and it is now particularly prevalent since the election of President Trump. In order to be competitive in an era of political consumerism and an age when brands are expected to make a statement or take action regarding political movements, they are facing an increased pressure to integrate values into their brand identities in order to connect to consumers. In this essay, I ask how the …


Evaluating An Mlb General Manager’S Bang For Their Buck, Devin Mathura May 2019

Evaluating An Mlb General Manager’S Bang For Their Buck, Devin Mathura

Honors College Theses

With my passion for baseball, I decided to calculate the value of each player on an MLB active roster and determine whether they are underpaid or overpaid. I then used that information to evaluate and rank how efficient each MLB general manager utilizes their money on players. With the luxury tax becoming more of an issue for teams with high payrolls, there has been an emphasis on general managers to construct a team that will be highly competitive at a reasonably low price. In my report, I imported data that reflected the position for each player as well as their …


The Application Of Paperless Processes To Improve Data Management Within Small To Medium Businesses, Kelley D. Nemec May 2019

The Application Of Paperless Processes To Improve Data Management Within Small To Medium Businesses, Kelley D. Nemec

Honors College Theses

Businesses are creating new value by implementing new processes built on modern tools. Small businesses, though, with much fewer resources than the most significant competitors, cannot follow the same path. How can these businesses use standard, widely available tools and techniques to improve their processes and create value within their business? This paper discusses the implementation of paperless processes using the electronic form technology, Google Forms, within the Honors Program at Georgia Southern University over two years. Action research methods were used to guide the research and implementation of new processes. Through the introduction of cloud-based electronic forms and process …


Social Media Is Bananas: The Effect Social Media Has On Rebranding And Customer Attraction And Retention, Kara Heater May 2019

Social Media Is Bananas: The Effect Social Media Has On Rebranding And Customer Attraction And Retention, Kara Heater

Honors College Theses

The primary purpose of this study was to investigate whether social media had an impact on the rebranding of the Savannah Bananas baseball team. The study also focuses on the impact social media has had on the attraction and retention of customers. Interviews were conducted with full time staff members and customers of the Savannah Bananas. An online survey was distributed through social media to learn more about the connection between customers and the Bananas social media. The results of the study suggest that social media has had a positive affect on both the rebranding of the Savannah Bananas and …


Time Changes Everything: Examining Socioemotional Selectivity’S Effects On Entrepreneurial Intentions And Attitudes, Zane N. Sudan Apr 2019

Time Changes Everything: Examining Socioemotional Selectivity’S Effects On Entrepreneurial Intentions And Attitudes, Zane N. Sudan

Honors College Theses

Entrepreneurship is still regarded as a popular career choice across generations, however, the Millennial generation has seen the lowest rates of entrepreneurship among past generations. The purpose of this study is to identify psychological mechanisms that could explain this drop in entrepreneurship, discerning whether or not time perspective has a significant effect on an individual’s entrepreneurial intentions and attitudes. Two studies were conducted: (1) a 2x2 experiment that manipulated time perspective (open time vs limited time) and perceived certainty (perceived certainty vs. perceived uncertainty) to see what effects these variables had on entrepreneurial intentions and emotion regulation regarding entrepreneurial goals. …


The Role Of Gender In Workplace Exhaustion: Female Perceptions Of Stress In The Technology Workplace, Madison C. Wills Apr 2019

The Role Of Gender In Workplace Exhaustion: Female Perceptions Of Stress In The Technology Workplace, Madison C. Wills

Honors College Theses

As the role of the information technology professional expands, an increasing amount of technology employees are experiencing workplace exhaustion. Adding to that stress, women face other obstacles as minorities in the field. This project identifies characteristics of how gender influences perceived stress and exhaustion in the technology workplace. Through the use of statistics and spreadsheets, this study analyzes survey data regarding information technology professional job perceptions. Expanding upon previous research on this data set, this study adds the element of gender. It was discovered that men were more likely to experience stressors such as role conflict, role ambiguity, and a …


Demonetization In India: An Analysis Of An Instant Decision, Jaymin Patel Apr 2019

Demonetization In India: An Analysis Of An Instant Decision, Jaymin Patel

Honors College Theses

This analytical study examines the impact of demonetizing the Rs. 500 and the Rs. 1000 legal tender in India, which occurred on November 8th, 2016. The study analyzes impacts on the GDP of India, employment rate, stock market volatility, agriculture sector, and the overall economy. The study shows that the demonetization movement had more short-term impacts than long-term and it generally failed to achieve its main objective.


The Dollar Is Green, And American Banks Should Be Too; Clean Energy Finance And Its Circulation Through Green Banks, Erin C. Moore Apr 2019

The Dollar Is Green, And American Banks Should Be Too; Clean Energy Finance And Its Circulation Through Green Banks, Erin C. Moore

Honors College Theses

The earth is at risk for irreversible damage if the carbon footprint of humans is not drastically reduced immediately. The power of financial institutions to initiate change has been utilized by countries around the world against climate change. Financial systems known as green banks mitigate the risks associated with financing environmental projects. Through an examination of the financial performance of major green banks in the United States and the green energy superpowers, the paper discovers Green Banking is not only socially responsible by supporting a clean environment, but also produces a profitable fiscal environment. In this paper, I will explore …


Directed Gifts, Love Offerings And The Uncertain Guidance Of Irs Publication 526 For Donors And Donees To Non-Profit Organizations: Literature Review, Victoria Liggett Apr 2019

Directed Gifts, Love Offerings And The Uncertain Guidance Of Irs Publication 526 For Donors And Donees To Non-Profit Organizations: Literature Review, Victoria Liggett

Honors College Theses

Love offerings are donations given to an identified beneficiary of a non-profit organization. It can be challenging for tax experts to make accurate tax assessments based on such offerings and enormously difficult for the layperson. This is exacerbated by the unclear directives of the IRS, which include the sometimes nearly inscrutable guidelines of IRS Publication 526. The lack of clarity makes this a hazard for accountants and attorneys involved in tax preparation. Against this backdrop, this paper provides a literature review exploring the history of the issues, current guidelines as decided by court cases, and research done with regards to …


Caveat Emptor: A Study Of Fraud, Red Flags, And Investor Due Diligence, Katherina D. Albers Jan 2019

Caveat Emptor: A Study Of Fraud, Red Flags, And Investor Due Diligence, Katherina D. Albers

Honors College Theses

For decades fraud has been an ever growing problem in our society, costing Americans hundreds of billions of dollars each year. Every investor and consumer pay for the effects and damages of fraud directly or indirectly. Investors need to proactively search for red flags before investing. Through an examination of two recent frauds, Theranos and Fyre Media, I will discuss the frauds perpetrated and the red flags present that investors missed.


“Banner Blindness” In Relation To Motivational Reactivity And Emotional Expression In Banner Advertisements, George Provotorov Jan 2019

“Banner Blindness” In Relation To Motivational Reactivity And Emotional Expression In Banner Advertisements, George Provotorov

Honors College Theses

No abstract provided.


Student Success: Lessons From The Center For Student Enterprise, Harshini Rajkumar Jan 2019

Student Success: Lessons From The Center For Student Enterprise, Harshini Rajkumar

Honors College Theses

Student success is critically important to students, universities, and society. Measuring outcomes of programs is essential in determining what works and what doesn’t. Programs that improve outcomes should be analyzed and adopted by educational institutions at large. Research suggests that business schools prioritize case analysis over practical application leading to ‘low-integrative thinking’ (McCord and Michaelsen, 2015), a lack of practical knowledge, and effective communication. Experiential learning opportunities have been shown to overcome these challenges faced by business school students as it engages students intellectually and emotionally. Furthermore, experiential learning opportunities develop students holistically and effectively, preparing them for the competitive …


The Rent Gradient: Effects From Proximity To A Major Business District, Salome Gudishvili Jan 2019

The Rent Gradient: Effects From Proximity To A Major Business District, Salome Gudishvili

Honors College Theses

No abstract provided.


Innovation Vs Privacy, Jessica Gallucci Jan 2019

Innovation Vs Privacy, Jessica Gallucci

Honors College Theses

No abstract provided.


The Effectiveness Of Infographics And How It Is Applied To Communicate The Effects Of Factory Farming, Alexandra Romano Jan 2019

The Effectiveness Of Infographics And How It Is Applied To Communicate The Effects Of Factory Farming, Alexandra Romano

Honors College Theses

No abstract provided.


Volatility Products And Their Uses: An Introduction To The Vix Index And Volatility Instruments, Alexander Ryvkin Jan 2019

Volatility Products And Their Uses: An Introduction To The Vix Index And Volatility Instruments, Alexander Ryvkin

Honors College Theses

No abstract provided.


The Effect Of Corporate Social Responsibility On The Profitability Of Publicly Traded Firms Within The United States, Amanda Lisette Majer Jan 2019

The Effect Of Corporate Social Responsibility On The Profitability Of Publicly Traded Firms Within The United States, Amanda Lisette Majer

Honors College Theses

No abstract provided.


Measuring Students’ Knowledge And Interest In Data Analytics At Pace University, Andres Zegarra Rejas Jan 2019

Measuring Students’ Knowledge And Interest In Data Analytics At Pace University, Andres Zegarra Rejas

Honors College Theses

No abstract provided.


The Effect Of Consumer Boycotting On The Stock Market, Anthony Levesque, Jouahn Nam Jan 2019

The Effect Of Consumer Boycotting On The Stock Market, Anthony Levesque, Jouahn Nam

Honors College Theses

No abstract provided.


Examining The Relationship Between Top Social Media Influencers And Corresponding Brands, Sydney Matone Jan 2019

Examining The Relationship Between Top Social Media Influencers And Corresponding Brands, Sydney Matone

Honors College Theses

No abstract provided.


Morningstar Ratings And Their Predictive Ability Of Mutual Fund Performance, Mason Murray Jan 2019

Morningstar Ratings And Their Predictive Ability Of Mutual Fund Performance, Mason Murray

Honors College Theses

No abstract provided.


The Impact Of Wikileaks On The Public Opinion Of Online Privacy, Hazel Small Jan 2019

The Impact Of Wikileaks On The Public Opinion Of Online Privacy, Hazel Small

Honors College Theses

No abstract provided.


The United Nations’ 2030 Agenda For Sustainable Development And The Impact Of The Accounting Industry, Jessica Long Jan 2019

The United Nations’ 2030 Agenda For Sustainable Development And The Impact Of The Accounting Industry, Jessica Long

Honors College Theses

No abstract provided.


Audible: How The Ncaa Can Restructure Its View Of Amateur Athletics, Michael Maher Jan 2019

Audible: How The Ncaa Can Restructure Its View Of Amateur Athletics, Michael Maher

Honors College Theses

No abstract provided.