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Full-Text Articles in Business
The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh
The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh
Chancellor’s Honors Program Projects
No abstract provided.
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Journal of Applied Sport Management
This study utilizes a consumer choice experiment to assess if choice overload exists with partial season ticket packages of a Major League Soccer (MLS) team. Individuals were randomly assigned to one of three conditions with an increasing number of partial season ticket options. Study results indicate as the number of options available increases, buyers are more likely to feel the decision-making process was difficult and regret the decision they made. However, participants were generally satisfied to be afforded so many options, and increasing the number of ticket plan options did not appear to affect purchase intent or potential purchase satisfaction.