Business Commons^™

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this research was to understand the next generation’s, aka Gen Z’s, engagement with Great Smoky Mountains National Park (GSMNP) by studying the motivations and perceptions surrounding engagement with GSMNP amongst undergraduate students enrolled for the 2018-2019 school year at the University of Tennessee, Knoxville (UTK). This research was conducted in the format of a hybrid case study with a combined marketing strategy plan that aims to answer the following questions:

• What are the motivations and perceptions surrounding engagement with Great Smoky Mountains National Park amongst undergraduate students enrolled for the 2018-2019 school year at the at the …

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The Impact Of Decreasing Defined Benefit Plans On Employee Turnover, Melissa Claire Gregory

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The gradual adoption of defined contribution retirement plans has been a significant change in the occupational pension system in the United States over the last few decades. By transitioning from defined benefit plans to defined contribution plans, companies are shifting the financial risk associated with saving for retirement onto the employee. Though the shift of this financial risk is the primary concern for many, there are other side effects that this transition may bring about. The principal side effect observed in this research is the potential of defined contribution plans to dis-incentivize employee loyalty and contribute to increased employee turnover …

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …

An Inquiry Into The Regulation Of Social Media Disclosure Policy And Its Impacts On Retail Investor Trading Activity, Sebastian Georg Soldner

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Finance theory has evolved rapidly over recent decades, as the growth of mass electronic data sets have allowed researchers to apply theory and craft it to results seen in the real world. Financial policy has seen intense debate all across the world, but one of the more silent agents of advancement has been online financial disclosure policy. Through the past few decades, we have seen the mutual growth between technology and policy, and how their interplay shapes the modern world we live in. Investor relations policy has never been at a greater point of allowing information dissemination than today, as …

Poison Pills And Their Effect On Shareholder Return, Katherine G. Fowlkes

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this study is to determine whether more recent poison pill data supports the Shareholder Maximization Theory or the Management Entrenchment Theory. In sum, this is an event study in which I will explore whether the stock price for a company goes abnormally up or down immediately following a poison pill announcement. I examine the cumulative abnormal returns of 28 companies within the following event windows: the event itself and the following day (0;+1), periods of three (- 1; +1), five (-2; +2) and seven (-3; +3) days, and longer periods of pre-adoption (-15; -4) and post-adoption (+4; …