Business Commons^™

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

A Strategic Audit Of Runza Restaurants, Chase Caverzagie

Honors Theses

Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.

Strategic Audit Of Mls, Jacob Reed Miller

Honors Theses

Major League Soccer (MLS) is the highest caliber soccer league in the United States. The league, formed in 1995, has grown from just ten teams to twenty-four, with more on the way. The league has rebounded from a period of losses in the early 2000s and has established new fan bases through the usage of the designated player rule. This paper analyzes the current situation of MLS, as of the spring of 2019, and proposes a strategic recommendation. The current situation of MLS is evaluated using SWOT and PEST tools, and the strategic recommendation is created based on MLS’s competitive …

Ibm Cloud Strategic Audit, Jack C. Johnson

Honors Theses

An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.

A Strategic Audit Of Chipotle Mexican Grill, Inc., Sean Plowman

Honors Theses

Food is a part of every person’s life, and in today’s society people are looking for ways to get quality food in a quick and easy manner. Chipotle Mexican Grill is a fast-casual Mexican restaurant that aims to provide “Food with Integrity” quickly while providing a positive dining experience. Within the competitive restaurant industry, Chipotle has done many things to stand out. This leaves the question: What strategies does Chipotle use to successfully compete in such a hectic industry and what strategies will Chipotle employ to grow in the future? This paper analyzes Chipotle by looking at its background, products, …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Theses

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Strategic Audit Of Allianz Life Insurance Of North America, Jacob Rosebaugh

Honors Theses

This report investigates the history and current situation of Allianz Life Insurance Company of North America, an annuity provider located in Minneapolis, MN. The company faces several challenges going forward, including determining how to best compete with large companies in the same market such as Amazon. This report looks at Allianz Life’s current standing using tools such as SWOT and PEST analyses and examines the company’s competitive analysis. Allianz Life is recommended to continue with their current strategy because while it doesn’t make them the best in the industry, Allianz Life adherence to its vision statement makes up for the …

Berkshire Hathaway Inc. Strategic Audit, Jessica Salzar

Honors Theses

Berkshire Hathaway is an extremely successful, well-known company. With Warren Buffett approaching retirement, it is important that the company prepares its stakeholders and is strategically prepared. What must be determined is whether or not Berkshire Hathaway needs to implement a new strategy or continue doing what it is already doing. This strategic audit analyzes Berkshire Hathaway's company history, internal and external environment, competitive advantages, and organizational structure. After the analysis of Berkshire Hathaway, several strategy alternatives are considered, ending with a strategic recommendation, implementation plan, and contingency plan.