Business Commons^™

Exploring The Changing Teaching Practices And Needs Of Business Faculty At Santa Clara University, Nicole Branch, Anthony Raymond, Melanie Sellar

Staff publications, research, and presentations

This report will present the findings and recommendations of a study designed to explore Santa Clara University (SCU) business faculty’s current and emerging undergraduate teaching practices. The study was led locally by researchers in the SCU Library, with parallel studies conducted at fourteen other institutions of higher education in the United States during the 2018-19 academic year. These studies were coordinated at the national level by Ithaka S&R, a not-for-profit research and consulting service that helps academic and cultural communities serve the public good and navigate economic, technological, and demographic change. Ithaka will publish a capstone report of major themes …

Santa Clara Magazine, Volume 60 Number 3, Summer 2019, Santa Clara University

Santa Clara Magazine

16 - PROTECTING THE HEART To grow the campus, we must care for the thing unchanging at its center—its Mission. Take a journey through the restoration of Mission Santa Clara de Asís. By Lander Eicholzer ’19.

22 - A LOBBY FOR JUSTICE What do you do when it is impossible for the innocent to prove their innocence? Change the law. The Northern California Innocence Project teamed up with state lawmakers and others to do just that. By Deborah Lohse.

26 - FINDING CENTER Outgoing Frank Sinatra Chair in the Performing Arts Taye Diggs reflects on celebrating who are you, where …

Santa Clara Magazine, Volume 60 Number 4, Summer 2019, Santa Clara University

Santa Clara Magazine

16 - PROTECTING THE HEART To grow the campus, we must care for the thing unchanging at its center—its Mission. Take a journey through the restoration of Mission Santa Clara de Asís. By Lander Eicholzer ’19.

22 - A LOBBY FOR JUSTICE What do you do when it is impossible for the innocent to prove their innocence? Change the law. The Northern California Innocence Project teamed up with state lawmakers and others to do just that. By Deborah Lohse.

26 - FINDING CENTER Outgoing Frank Sinatra Chair in the Performing Arts Taye Diggs reflects on celebrating who are you, where …

Was Television Responsible For A New Generation Of Smokers?, Michael Thomas

Marketing

Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …

Impact Of In-Store Promotion And Spillover Effect Onprivate Label Introduction, Yingjue Zhou, Tieming Liu, Gangshu (George) Cai

Information Systems and Analytics

This paper investigates the impact of in-store promotion and its spillover effect on private label introductions. We study different retail supply chain scenarios where the retailer carrying a national brand may introduce its own private label product and promote either the national brand or the private label inside the store. The in-store promotion on one product has a positive spillover effect on the other product. Without in-store promotion and spillover effect, the conventional wisdom indicates that, in a retail supply chain, the national brand manufacturer will be negatively impacted by the introduction of a private label product. With in-store promotion …

The Santa Clara, 2019-05-16, Santa Clara University

The Santa Clara

No abstract provided.

"Are You There, Dog? It's Me, Riley": Poems, Riley Christine O'Connell

Canterbury Scholars

The end product of Riley O'Connell's Canterbury Fellowship, these poems, ranging in topic from family and loss to love and dogs, were composed over the course of Riley's four years at SCU, included but not limited to her time at Lucile Packard Children's Hospital at Stanford University, where she taught creative writing therapy for her Canterbury.

The Santa Clara, 2019-05-09, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-05-02, Santa Clara University

The Santa Clara

No abstract provided.

The Effects Of Herding And Word Of Mouth In A Two-Period Advertising Signaling Model, Xueping Zhen, Gangshu (George) Cai, Reo Song, Sungha Jang

Information Systems and Analytics

In the context of increasing globalization, a new product may be sequentially released into markets in different countries and regions. The behavior of consumers in the market where a new product is first launched may have a huge impact on the purchasing behavior of consumers in later markets through the effects of herding and word of mouth (WOM). We suggest that these effects may significantly influence advertising when new products with short life cycles, such as movies, books, games, and music, are sequentially launched and not repeatedly purchased by consumers. Using a two-period advertising signaling model, this study theoretically demonstrates …

The Santa Clara, 2019-04-25, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-04-18, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-04-11, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-04-04, Santa Clara University

The Santa Clara

No abstract provided.

Santa Clara Magazine, Volume 60 Number 2, Spring 2019 [Print Issue V. 60:1], Santa Clara University

Santa Clara Magazine

28 - TECHNOLOGY, WONDER & US We’re at the epicenter of the biggest ecosystem of information exchange in history. How do we ensure tech fosters human flourishing? By Dorian Llywelyn, S.J. Illustrations by Derek Brahney.

36 - QUERY RESULTS What questions should we be asking about ethics and AI? Here are six. By Irina Raicu J.D. ’09. Illustrations by Paul Blow.

40 - A CURIOUS CASE If you want to innovate for the world, you need the room to do it. Sanjiv Das and a tale of machine learning, mortgages, and mistaken identity. By Deborah Lohse. Illustrations by Ellen Weinstein. …

The Cash Flow Advantages Of 3pls As Supply Chain Orchestrators, Xiangfeng Chen, Gangshu (George) Cai, Jing-Sheng Song

Information Systems and Analytics

With an increasingly open global economy and advanced technologies, some third-party logistics providers (3PLs), such as Eternal Asia, have emerged as supply chain orchestrators, linking buyers with manufacturers worldwide. In addition to their traditional transportation services, these orchestrators provide procurement and financial assistance to buyers in the supply network, especially small- and medium-sized enterprises (SMEs) in developing countries. Oftentimes, the 3PLs can obtain payment delay arrangements from the financially stronger manufacturers, which in turn can be partially extended to the SME buyers, alleviating their high costs of capital. To illustrate the efficiency improvements of the aforementioned practice, we use a …

The Santa Clara, 2019-02-28, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-02-14, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-02-07, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-01-24, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-02-21, Santa Clara University

The Santa Clara

No abstract provided.

The Santa Clara, 2019-01-17, Santa Clara University

The Santa Clara

No abstract provided.

The Santthe Santa Clara, 2019-01-10, Santa Clara University

The Santa Clara

No abstract provided.

Santa Clara Magazine, Volume 61 Number 1, Winter 2019, Santa Clara University

Santa Clara Magazine

14 - IN THE BEGINNING An interview with Santa Clara University President Kevin O’Brien, S.J. on what's next and noticing what we swim in. Matt Morgan

22 - ADAM, EVE, AND THE APPLE If making—and appreciating—art makes us human, what happens when we get help making a masterpiece from something unhuman? Lauren Loftus.

28 - BEDROCK When faced with tough decisions, Santa Clara values stand as good guides, says Leon Panetta ’60, J.D. ’63. Leslie Griffy.