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Peloton: A Different Kind Of Ride, David Carlson

Theses/Capstones/Creative Projects

Peloton is a highly successful company. The fitness industry is growing steadily. People are becoming more and more aware of their health and how exercise can help them live better as well as longer leading to the growth we have seen. The at home fitness industry has increasingly become about personalization and taking everything that was originally in a fitness center and putting it in a customer’s home.

While delivery drivers are under stress at Peloton, Peloton finds itself in great grace with a high valuation and a cult-like following. Peloton has made its money off high margins on its …