Business Commons^™

Innovation: The Determinant Of Success In Software., Oksana Pawlush

CURCE Annual Undergraduate Conference

This study examines the determinants of performance in the U.S. software sector. The emergence of the software industry has been a world changing phenomenon and created a highly competitive market and a profitable investment field. Using panel regression analysis on a sample of 730 U.S. based software firms spanning the period from 1995 to 2017, this study finds that intangible assets and staff expenses have a statistically significant positive impact on the performance of software companies, as measured by their return on assets and return on equity, respectively.

Intuit, Inc.'S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Theses

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …