Business Commons^™

Platforms As Entrepreneurial Incubators? How Online Labor Markets Shape Work Identity, Francesca Bellesia, Elisa Mattarelli, Fabiola Bertolotti, Maurizio Sobrero

Faculty Research, Scholarly, and Creative Activity

Purpose
The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor markets. In particular, it investigates how digital platforms, intended both as providers of technological features and online environments, affect this process.

Design/methodology/approach
The authors conducted an exploratory field study and collected data from 46 interviews with freelancers working on one of the most popular online labor markets and from online documents such as public profiles, job applications and archival data.

Findings
The findings reveal that the online environment constrains the action of workers …

Cultural Intelligence In Business Settings, Tanner Wegrowski

Marriott Student Review

No abstract provided.

Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke

Walden Dissertations and Doctoral Studies

Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from …

Midwestern Artists' Responses To The Demands Of Entrepreneurial Management, Carolyn Melissa Nelson-Kavajecz

Walden Dissertations and Doctoral Studies

Artists have the potential to achieve higher levels of success in business management, leadership roles, and entrepreneurial endeavors if equipped with the proper knowledge. Although artists may have a creative perspective and could possess many of the attributes sought after by organizations and communities in need of innovative leaders, their approaches to entrepreneurial management differ from traditional business managers or community leaders. The problem was poor understanding of how artists in Midwestern regions of the United States respond to the demands of entrepreneurial management. The purpose of this qualitative multiple-case study was to understand how 20 individuals who self-identified as …